No-Follow Link Definition
What is a No-Follow Link? No-follow link definition: no-follow link refers to a hyperlink containing tags to tell search engine robots to ignore them. No-follow links are primarily used in externa…
What is a No-Follow Link? No-follow link definition: no-follow link refers to a hyperlink containing tags to tell search engine robots to ignore them. No-follow links are primarily used in externa…
What is a Backlink? Backlink definition: backlink is an SEO term; it refers to a hyperlink from a third-party website that points back to a brand’s website. Backlinks are an important part of off-…
What is a hyperlink? Hyperlink definition: hyperlink refers to an interactive link that connects two website locations or pages. Hyperlinks - often referred to as just “links” - are interactive an…
Off-page optimization definition: off-page optimization - often referred to as off-page SEO - refers to manipulating external factors that control a website’s position in a search engine. Off-page …
What is On-Page Optimization? On-page optimization definition: on-page optimization - often referred to as on-page SEO - refers to manipulating factors on a brand’s that impact search engine rankings…
What is B2B? B2B definition: B2B is short for Business-to-Business; it refers to brands whose target market is other brands. B2B brands promote their products, services, or information to other br…
What is B2C? B2C definition: B2C is short for Business-to-Consumer; it refers to brands who target their products and services directly to consumers. B2C brands are the most common type of brand w…
What is Awareness? Awareness definition: awareness, in marketing, refers to brand awareness. It is the level of which a customer recognizes a brand and their ability to associate it with the right pr…
What is Top of Mind Awareness? Top of mind awareness definition: top of mind awareness is a customer’s ability to recall a brand or product when thinking of a niche. Top of mind awareness is a typ…
What is Brand Knowledge? Brand knowledge definition: brand knowledge refers to a consumer’s understanding and recall of a brand and its products. Brand knowledge is typically concerned with the co…