What is B2B?

B2B definition: B2B is short for Business-to-Business; it refers to brands whose target market is other brands.

B2B brands promote their products, services, or information to other brands with a focus on helping them succeed with a particular aspect of their business.

Types of B2B services include:

• Advertising agencies
• Consultants
• Freelancers
• Marketing tools
• Suppliers
• Shipping and handling

For example:

Loomly is a B2B company because our brand success tool helps brands to effectively create and share their corporate communications.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term B2B

Concept related to B2B

• B2C
• One to few to many

Additional resources about B2B

• What Is B2B?
• The Difference Between B2B Sales and B2C Sales and How They Work
• 16 B2B Ecommerce Brands Unveil The Secrets to Scalable Online Success