What is B2B?
B2B definition: B2B is short for Business-to-Business; it refers to brands whose target market is other brands.
B2B brands promote their products, services, or information to other brands with a focus on helping them succeed with a particular aspect of their business.
Types of B2B services include:
- Advertising agencies
- Consultants
- Freelancers
- Marketing tools
- Suppliers
- Shipping and handling
For example:
Loomly is a B2B company because our brand success tool helps brands to effectively create and share their corporate communications.

Managing social media content has never been easier
All your accounts. One easy-to-use platform.
Start your free 15-day trialNo credit card required.
Popularity of the term B2B
Concept related to B2B
Additional resources about B2B
- What Is B2B?
- The Difference Between B2B Sales and B2C Sales and How They Work
- 16 B2B Ecommerce Brands Unveil The Secrets to Scalable Online Success
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.