UI Definition

ui definition

What is UI?

UI definition: UI is an acronym of User Interface; it refers to the portions of a device, website, software, or application that a user interacts with.

UI applies to both the physical and virtual elements of a device; from the keyboard of a computer, through to the color palette of a website.

UI plays a strong role in branding and can impact:

  • Brand consistency
  • Brand identity
  • Brand loyalty

For example:

The IKEA website uses its UI to showcase consistent:

  • Colors
  • Copywriting
  • Images
  • Product numbers

That pair with their offline, in-store, experience.


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