What is Above the Fold?
Above the fold definition: above the fold refers to the portion of a web page seen before scrolling.
The term is taken from newspaper design where the most enticing content would be included above the central fold in the newspaper. In digital terms, the “fold” is the bottom of the browser.
The amount of content included above the fold varies based on:
- Customer need
- User experience
Because the above the fold area is the most viewed part of any webpage it is considered to be the most important. However, this is subject to much debate in graphic design communities.
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Additional resources about Above the Fold
- Above the Fold vs. Below the Fold: Does it Still Matter in 2019?
- 18 Stunning Examples of Above the Fold Content to Hook Your Visitors
- Web Design 101: What Does “Above The Fold” Mean?