What is Acquisition Strategy?
Acquisition strategy definition: acquisition strategy – also known as a customer acquisition strategy – refers to a details plan that outlines how a brand will obtain new leads.
Acquisition strategies are a part of lead generation and look to outline the future practices – say, for the coming quarter – a brand is going to use.
An effective acquisition strategy will contain methods including – but not limited to – the following:
- Inbound marketing
- Outbound marketing
- Push marketing
- Pull marketing
As long as the plan is detailed it can be tested, tweaked, and ultimately repeated in the future.
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Additional resources about Acquisition Strategy
- 5 Customer Acquisition Strategies to Build Your Customer Base
- 21 Customer Acquisition Strategies to Win New Customers
- The Best Customer Acquisition Techniques You Need to Start Testing
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