What is Acquisition Strategy?
Acquisition strategy definition: acquisition strategy – also known as a customer acquisition strategy – refers to a details plan that outlines how a brand will obtain new leads.
Acquisition strategies are a part of lead generation and look to outline the future practices – say, for the coming quarter – a brand is going to use.
An effective acquisition strategy will contain methods including – but not limited to – the following:
As long as the plan is detailed it can be tested, tweaked, and ultimately repeated in the future.
Popularity of the term Acquisition Strategy
Concept related to Acquisition Strategy
Additional resources about Acquisition Strategy
- 5 Customer Acquisition Strategies to Build Your Customer Base
- 21 Customer Acquisition Strategies to Win New Customers
- The Best Customer Acquisition Techniques You Need to Start Testing