Ad Definition

ad definition

What is an Ad?

Ad definition: as is short for advert; it is a piece of advertising content.

Ads are used by marketers (or advertisers) looking to increase exposure, sales, or brand awareness.

They typically contain:

  • Copywriting
  • Imagery
  • Calls to action
  • Rich media

Ads can be targeted to both existing and potential new customers. They can also be combined to create ad groups and ad campaigns.


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