Ad Extensions Definition
What are Ad Extensions?
Ad extensions definition: ad extensions refer to additional business information a brand can include in their ad; this is usually done free of charge.
Ad extensions typically refer to information such as:
- Addresses
- Phone numbers
- Social media profiles
- Website links
For example:
Domino’s uses Google Ads to target people in their local area and include their:
- Phone number
- Address
- Opening times
- Menu
- Prices
This information improves the customer experience and could help them win the customer’s click over a competitor.
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