Ad Group Definition

ad group definition

What are Ad Groups?

Ad group definition: ad group refers to a collection of ads that target a specific sub-section of your audience.

Ad groups can be created based on information including – but not limited to – the following:

They can help to increase the relevance of ads to customers.

For example:

New Balance wants to run ads to promote its running shoes; the campaign could be broken down into ad groups like:

  • Group #1 – Wide-footed shoes
    • Wide-footed men
    • Wide-footed women
    • Wide-footed children
  • Group #2 – Narrow-footed shoes
    • Narrow-footed men
    • Narrow-footed women
    • Narrow-footed children

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