Ad Group Definition

What are Ad Groups?

Ad group definition: ad group refers to a collection of ads that target a specific sub-section of your audience.

Ad groups can be created based on information including – but not limited to – the following:

• Demographics
• Interests and hobbies
• Past purchases
• Lookalike audiences

They can help to increase the relevance of ads to customers.

For example:

New Balance wants to run ads to promote its running shoes; the campaign could be broken down into ad groups like:

• Group #1 – Wide-footed shoes
  • Wide-footed men
  • Wide-footed women
  • Wide-footed children
• Group #2 – Narrow-footed shoes
  • Narrow-footed men
  • Narrow-footed women
  • Narrow-footed children

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Popularity of the term Ad Group

Concept related to Ad Group

• Direct marketing
• Display ads
• One-to-one marketing
• Retargeting
• Targeting

Additional resources about Ad Group

• Ad Groups: How to Create More Effective Ad Groups for PPC
• Ad Group Best Practices: How to Create & Structure Your Ad Groups
• Things To Consider When Organizing Your Ad Groups & Campaigns