Ad Placement Definition

What are Ad Placements?

Ad placement definition: ad placement refers to the location a display ad will be shown.

Ad placements can vary in effectiveness and often require a level of testing to understand where the optimal placement will be. This will also be dictated by the platform being uses.

Common ad placements include:

• Headers and footers
• Sidebars
• The beginning middle, or end of articles
• The beginning middle, or end of videos

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Popularity of the term Ad Placement

Concept related to Ad Placement

• Ad copy
• Rich media
• Self-serve advertising

Additional resources about Ad Placement

• How to Optimize Ad Placement and Maximize Revenue
• 3 of The Highest Earning Google AdSense Ad Placements
• Watch Where You Put That – The Importance of Ad Placement