Ad Placement Definition

ad placement definition

What are Ad Placements?

Ad placement definition: ad placement refers to the location a display ad will be shown.

Ad placements can vary in effectiveness and often require a level of testing to understand where the optimal placement will be. This will also be dictated by the platform being uses.

Common ad placements include:

  • Headers and footers
  • Sidebars
  • The beginning middle, or end of articles
  • The beginning middle, or end of videos

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