What are Advanced Analytics?
Advanced analytics definition: advanced analytics is a feature of the Loomly brand success tool.
They enable you to see more in-depth metrics for your social media campaigns, such as:
- Link click metrics: number of clicks, clicks per platform, geographical locations, etc.
- Account level statistics: follower counts, follower growth, total reach, etc.
- Post level metrics: total impressions, engagement rates, post reach, etc.
All of which help you to make data-driven decisions for your brand success strategy.
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Additional resources about Advanced Analytics
- Advanced Analytics – Big Data Analytics
- Advanced and Predictive Analytics: An Introduction
- Advanced Analytics vs Business Intelligence