What is an Advertising Agency?
Advertising agency definition: advertising agency refers to a business that manages the advertising processes of its clients.
Traditional advertising agencies – like McCann and Ogilvy – provide services for a wide range of advertising needs and often completely take over a brand’s advertising needs.
However, there is a growing trend of new advertising agencies that focus on specific aspects of advertising, such as:
- Facebook ads
- Twitter ads
- PPC
They often work in conjunction with an existing in-house agency or marketing team.
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