Advertising Agency Definition

advertising agency definition

What is an Advertising Agency?

Advertising agency definition: advertising agency refers to a business that manages the advertising processes of its clients.

Traditional advertising agencies – like McCann and Ogilvy – provide services for a wide range of advertising needs and often completely take over a brand’s advertising needs.

However, there is a growing trend of new advertising agencies that focus on specific aspects of advertising, such as:

They often work in conjunction with an existing in-house agency or marketing team.


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