What is AI Marketing?
AI marketing definition: AI marketing – or artificial intelligence marketing – uses algorithms and machine learning to inform a marketer’s decision making.
AI marketing relies on programs and tools to:
- Analyze data
- Generate insights
- Offer predictions
These are all extracted from or based on the target audience’s previous behavior.
AI marketing is considered to still be in its infancy. However, many tools – like Loomly – offer elements to perform tasks such as:
Popularity of the term AI Marketing
Concept related to AI Marketing
Additional resources about AI Marketing
- What Is Artificial Intelligence Marketing?
- 15 examples of artificial intelligence in marketing
- Why Marketing AI is the Future of Content Marketing
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.