AI Marketing Definition

The Loomly Team

What is AI Marketing?

AI marketing definition: AI marketing – or artificial intelligence marketing – uses algorithms and machine learning to inform a marketer’s decision making.

AI marketing relies on programs and tools to:

  • Analyze data
  • Generate insights
  • Offer predictions

These are all extracted from or based on the target audience’s previous behavior.

AI marketing is considered to still be in its infancy. However, many tools – like Loomly – offer elements to perform tasks such as:

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