What is AI Marketing?
AI marketing definition: AI marketing – or artificial intelligence marketing – uses algorithms and machine learning to inform a marketer’s decision making.
AI marketing relies on programs and tools to:
- Analyze data
- Generate insights
- Offer predictions
These are all extracted from or based on the target audience’s previous behavior.
AI marketing is considered to still be in its infancy. However, many tools – like Loomly – offer elements to perform tasks such as:
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Additional resources about AI Marketing
- What Is Artificial Intelligence Marketing?
- 15 examples of artificial intelligence in marketing
- Why Marketing AI is the Future of Content Marketing