What are Analytics?

Analytics definition: analytics is the systematic collection, analysis, and interpretation of marketing data.

Analytics data can be collected for most metric-driven aspects of marketing. Among the most common are:

• Click rates
• Open rates
• Engagement rates
• Impressions
• Traffic
• Traffic sources
• Geographic locations
• Audience growth

Analytics data is typically collected and stored in third-party programs such as Loomly’s advanced analytics tool.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Analytics

Concept related to Analytics

• Advanced analytics
• Data visualization
• Metrics

Additional resources about Analytics

• 11 Best Web Analytics Tools
• Why Marketing Analytics Matters Now More Than Ever