Analytics Definition

analytics definition

What are Analytics?

Analytics definition: analytics is the systematic collection, analysis, and interpretation of marketing data.

Analytics data can be collected for most metric-driven aspects of marketing. Among the most common are:

  • Click rates
  • Open rates
  • Engagement rates
  • Impressions
  • Traffic
  • Traffic sources
  • Geographic locations
  • Audience growth

Analytics data is typically collected and stored in third-party programs such as Loomly’s advanced analytics tool.


Popularity of the term Analytics


Concept related to Analytics


Additional resources about Analytics


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.