What are Analytics?
Analytics definition: analytics is the systematic collection, analysis, and interpretation of marketing data.
Analytics data can be collected for most metric-driven aspects of marketing. Among the most common are:
- Click rates
- Open rates
- Engagement rates
- Traffic sources
- Geographic locations
- Audience growth
Analytics data is typically collected and stored in third-party programs such as Loomly’s advanced analytics tool.
Popularity of the term Analytics