Neil Waller, co-founder of Whaler, speaks with Julie Slater about making advertising more personable using influencer marketing. Whalar, dedicated to liberating the creative voice, is the only influen…
Looking to get started with LinkedIn marketing? LinkedIn is the leading professional social network on the planet, and is ranked as the #1 platform for B2B lead generation, making it a marketing go…
Serialized content isn’t a new concept. You only have to go back to the nineteenth century to witness the enormous popularity of serials written by Charles Dickens, including The Pickwick Papers in…
We all live in the digital age, so no matter the size, industry, or age of your organization, you need to adopt the right mindset, processes, and tools to maximize operational excellence and thrive in…
New brands are appearing on the market every day. While some bring fresh new products, many are hoping to usurp the reigning market leader by introducing competitive products with better features, …
If digital natives have taught us one thing, it’s that they love brands but hate advertising. As such, building a brand that resonates with your audience that sticks with you for the long haul is a…
Guillaume Lacroix, the CEO of Brut, a leading short news video platform, joins Julie Slater this month to discuss innovation in content creation and distribution. Brut features news stories that spark…
In times of crisis, there are two schools of thought. On the one hand, some think you should pause all marketing efforts to preserve cash. On the other hand, some think you should increase marke…
Studies show that increasing customer retention rates by 5% increases profits by 25% to 95%. And it costs 5 to 25 times less. Whether it’s in times of crisis, when it may be harder to acquire ne…
In April 2020, we asked you in this survey about the main business challenge you were facing as a result of Covid-19. Here are the details about who responded, what you told us and how we can — ver…