Twitter Marketing: The Definitive Guide [2020]
Twitter is a popular social media platform with an incredibly loyal fan base, where you can increase the awareness of your brand. Moreover, it is one of the best places to connect and interact with…
Introducing Custom Channel
Today, we are pleased to announce a long-anticipated feature in Post Builder: Custom Channel. Custom Channel allows you to create, preview and approve content for channels that are not natively sup…
Brand Messaging: How to Resonate With Your Audience
Brand messaging is the one thing that should tie together every piece of content you create. It’s more than a slogan or tagline, or your products and services, although both form part of a brand me…
UTM Parameters: The Definitive Guide [2020]
UTM parameters are the industry standard for tracking marketing campaigns across different platforms. But what are they exactly, and how do you use them correctly? In this guide, we cover everyt…
Local Marketing: How to Reach Customers in Your Area
Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed…
Customer Success: Introductory Playbook [2020]
Customer success is one of the most popular buzzwords in business, especially among SaaS companies. But it’s not just a fad. In fact, it can be the difference between success and failure. Compan…
Introducing Loomly Studio To Post Builder
Today, we are excited to bring Loomly Studio — which has been part of Loomly Ads Manager for a while — to Post Builder. Both in the generic & fine-tuning panels of Post Builder, you can access …
Brand Purpose With Laurent Janneau — Season 1 Episode 5
In this episode, our host Julie Slater talks about brand purpose with Laurent Janneau, Vice President of Brand & Communications at Zwift. Zwift is a fitness platform that uses the fun of gaming…
Brand Trust: How to Build and Protect Your Most Important Asset in 2020
Brand trust is more important today than ever. Amid the global pandemic, recession, and societal outcry, brands are having to re-evaluate their stance and how they react to the turmoil. But ther…
Gamification: How to Apply Game Principles to Grow Your Brand and Your Business
Gamification is all around us, even though we might not be consciously aware of its existence. If you’ve collected your Starbucks “stars” for a free coffee or strived to complete your LinkedIn prof…