What is Awareness?
Awareness definition: awareness, in marketing, refers to brand awareness. It is the level of which a customer recognizes a brand and their ability to associate it with the right products.
Awareness is widely considered to be one of the most important metrics in brand success.
Nike has a high level of brand awareness because consumers can easily identify their logo, name a handful of products they sell, and even repeat the slogans they use.
Awareness can be increased by using methods such as – but not restricted to – the following:
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Additional resources about Awareness
- 18 Sneaky Ways to Build Brand Awareness
- 15 Simple Marketing Strategies to Increase Brand Awareness
- 25 Ways to Increase Brand Awareness with Inbound Marketing