Awareness Definition

awareness definition

What is Awareness?

Awareness definition: awareness, in marketing, refers to brand awareness. It is the level of which a customer recognizes a brand and their ability to associate it with the right products.

Awareness is widely considered to be one of the most important metrics in brand success.

For example:

Nike has a high level of brand awareness because consumers can easily identify their logo, name a handful of products they sell, and even repeat the slogans they use.

Awareness can be increased by using methods such as – but not restricted to – the following:

  • Advertising
  • Brand management
  • Influencer marketing
  • Social media management

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