What is a Bio?
Bio definition: bio is short for biography. It refers to the area of a website page where a user or brand can include a description of who they are and what they do.
Biographies often contain useful marketing information such as:
- Links to a website
- Product information
- Current offers or promotions
That can showcase, and redirect to, relevant brand (or personal) information.
The most common places to find biographies are in/on:
- Blog posts
- Social media profiles
- About pages
- Forum user pages
For example, here is how Loomly’s bio displays on Instagram:
Popularity of the term Bio
Concept related to Bio
Additional resources about Bio
- The Importance of a Good Social Media Bio (and How to Create One)
- 200+ Instagram Bio Ideas You Can Copy and Paste
- 20 Hilarious and Cool Twitter bios