What is Blogging?

Blogging definition: blogging is the act of creating written content for your website’s blog.

Blogging first became a practice in 1997 as a way to share information and insights but has since become a key part of content marketing and inbound marketing.

Brands can build blogs to help educate, entertain, and inform their customers. Thanks to the flexibility of the format, they can create content for leads at all levels of the sales funnel.

Many blog owners increase the amount of traffic to their blogs by building backlinks. Growing the number of sites linking back to your blog’s content gives it more credibility, and helps to push it higher in Google’s search results.

Blogging can also be useful in generating traffic from:

• Email marketing
• Search engines
• Social media

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Popularity of the term Blogging

Concept related to Blogging

• Content curation
• Content optimization
• Pull marketing
• Vlogger

Additional resources about Blogging

• How To Start a Blog – Beginner’s Guide for 2019
• BLOGGING TIPS from a Full Time Blogger [Video]
• What is Blogging and How Can It Help My Home Business?