Blogging Definition

blogging definition

What is Blogging?

Blogging definition: blogging is the act of creating written content for your website’s blog.

Blogging first became a practice in 1997 as a way to share information and insights but has since become a key part of content marketing and inbound marketing.

Brands can build blogs to help educate, entertain, and inform their customers. Thanks to the flexibility of the format, they can create content for leads at all levels of the sales funnel.

Blogging can also be useful in generating traffic from:

  • Email marketing
  • Search engines
  • Social media

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