Bounce Rate Definition

The Loomly Team

What is Bounce Rate?

Bounce Rate definition: bounce rate refers to the percentage of people who visit a webpage, and leave again without visiting any of the website’s other pages.

For example:

  1. You perform a Google search for “how to make chili con carne”
  2. You find a cooking blog with a recipe
  3. You click the recipe but find it contains an ingredient you don’t like
  4. You hit the back button and return to Google

A bounce rate of between 26 and 40% is considered excellent by industry standards. Many consider a bounce rate of over 70% to be poor, but exceptions are often made for:

Where a single page is often sufficient for a user’s needs.


Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Bounce Rate


Concept related to Bounce Rate


Additional resources about Bounce Rate


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.