Brand Authenticity Definition

The Loomly Team

What is Brand Authenticity?

Brand authenticity definition: brand authenticity refers to the link between a company’s messaging and their actual behavior.

Research shows consumers are actively looking for brands to consistently take actions that align with the promise they are making.

If they can do this, they are able to build a high level of trust.

For example:

Ben and Jerry’s could be considered to have a high level of brand authenticity.

They have cultivated a brand around their motto of, “Peace, Love, and Ice Cream”, and focus on left-wing political issues.

To create brand authenticity around these elements they:

All of these support their brand statement and are seen as authentic actions.

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Brand Authenticity

Concept related to Brand Authenticity

Additional resources about Brand Authenticity

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.