What is Brand Consistency?
Brand consistency definition: brand consistency is the repeated delivery of a brand’s message across all customer touchpoints.
Brand consistency is crucial to aspects of branding, such as:
- Brand storytelling
- Brand identity
- Brand integrity
- Brand advocacy
- Customer journey
Each touchpoint – from social media through to customer service and point of purchase – should consistently deliver a version of a brand’s values and message.
This can help to set customer expectations and cultivate the broader narrative surrounding a brand.
For example:
Starbucks customers can visit one of their locations anywhere in the world and receive a consistent customer experience with their local store.
See also:
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Popularity of the term Brand Consistency
Concept related to Brand Consistency
Additional resources about Brand Consistency
- Brand Consistency: The Art & Science Of Building Trust
- The Psychological Reason Why Brand Consistency is So Important
- Why Consistency Is The Key To Successful Branding
