What is Brand Identity?
Brand identity definition: brand identity is how easy a brand is to recognize and distinguish from others.
Brand identity is formed by the use of:
- Colour
- Design
- Typography
- Logos
That combine to make your brand instantly recognizable and create an emotional response. This can also be extended to writing, audio and video styles in the age of content marketing.
For example, take a look at this video from Apple:
You can see the use of:
- Color
- Typography
- Writing styles
- Audio tracks
- Product demonstrations
Each element comes together to create a video that is unquestionably Apple.
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Concept related to Brand Identity
Additional resources about Brand Identity
- How Brand Identity Is Defined
- The Basics: Brand vs Branding vs Identity
- How to Create a Powerful Brand Identity (A Step-by-Step Guide)
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