What is Brand Identity?
Brand identity definition: brand identity is how easy a brand is to recognize and distinguish from others.
Brand identity is formed by the use of:
- Colour
- Design
- Typography
- Logos
That combine to make your brand instantly recognizable and create an emotional response. This can also be extended to writing, audio and video styles in the age of content marketing.
For example, take a look at this video from Apple:
You can see the use of:
- Color
- Typography
- Writing styles
- Audio tracks
- Product demonstrations
Each element comes together to create a video that is unquestionably Apple.
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Popularity of the term Brand Identity
Concept related to Brand Identity
Additional resources about Brand Identity
- How Brand Identity Is Defined
- The Basics: Brand vs Branding vs Identity
- How to Create a Powerful Brand Identity (A Step-by-Step Guide)
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
