Brand Image Definition

The Loomly Team

What Is Brand Image?

Brand image definition: brand image refers to the impression new and existing customers have about your brand.

Brand image is a perception held in the customer’s mind. As such, it will vary from person to person.

Customer perception of a brand is the sum of all interactions and experiences they have with the brand and is influenced by two factors:

  1. Internal factors: that the brand can control
  2. External factors: that the brand cannot control

These factors – combined with the customer’s own experience – can create a positive, negative or neutral brand image.

Internal factors may include (but are not limited to):

External factors may include (but are not limited to):

  • Word of mouth
  • Third-party reviews
  • Political opinions
  • Geographical location

Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Brand Image

Concept related to Brand Image

Additional resources about Brand Image

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.