What is Brand Loyalty?
Brand loyalty definition: brand loyalty refers to a customer’s positive connection to a company that causes them to continually purchase from them and not their competitors.
Let’s say you are a runner who is loyal to New Balance. When it comes time to replace your current shoes, you would look for a New Balance pair without considering other options.
Brand loyalty is important to companies because it can increase:
Loyalty is even more important in niches which could be considered commoditized or have a high number of competitors.
Loyalty needs to be earned, but brands can also leverage techniques like loyalty schemes or referral marketing to help cultivate it.
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Additional resources about Brand Loyalty
- Customer Loyalty vs. Brand Loyalty: Why They Matter For Customer Retention and Repurchase Rates
- Psychology Behind Developing Brand Loyalty [Infographic]
- 15 Ways To Increase Brand Loyalty And Retain Your Customer Base