Brand Loyalty Definition

What is Brand Loyalty?

Brand loyalty definition: brand loyalty refers to a customer’s positive connection to a company that causes them to continually purchase from them and not their competitors.

For example:

Let’s say you are a runner who is loyal to New Balance. When it comes time to replace your current shoes, you would look for a New Balance pair without considering other options.

Brand loyalty is important to companies because it can increase:

• Revenue
• Referrals
• Brand advocacy
• Brand awareness
• Word-of-mouth marketing

Loyalty is even more important in niches which could be considered commoditized or have a high number of competitors.

Loyalty needs to be earned, but brands can also leverage techniques like loyalty schemes or referral marketing to help cultivate it.

Popularity of the term Brand Loyalty

Concept related to Brand Loyalty

• Brand Awareness

Additional resources about Brand Loyalty

• Customer Loyalty vs. Brand Loyalty: Why They Matter For Customer Retention and Repurchase Rates
• Psychology Behind Developing Brand Loyalty [Infographic]
• 15 Ways To Increase Brand Loyalty And Retain Your Customer Base