What is Brand Loyalty?

Brand loyalty definition: brand loyalty refers to a customer’s positive connection to a company that causes them to continually purchase from them and not their competitors.

For example:

Let’s say you are a runner who is loyal to New Balance. When it comes time to replace your current shoes, you would look for a New Balance pair without considering other options.

Brand loyalty is important to companies because it can increase:

• Revenue
• Referrals
• Brand advocacy
• Brand awareness
• Word-of-mouth marketing

Loyalty is even more important in niches which could be considered commoditized or have a high number of competitors.

Loyalty needs to be earned, but brands can also leverage techniques like loyalty schemes or referral marketing to help cultivate it.

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Popularity of the term Brand Loyalty

Concept related to Brand Loyalty

• Brand Awareness

Additional resources about Brand Loyalty

• Customer Loyalty vs. Brand Loyalty: Why They Matter For Customer Retention and Repurchase Rates
• Psychology Behind Developing Brand Loyalty [Infographic]
• 15 Ways To Increase Brand Loyalty And Retain Your Customer Base