What is a Brand Manager?
Brand manager definition: brand manager refers to the person responsible for ensuring a brand’s products and marketing are correctly perceived by the target audience.
Brand managers are typically concerned with:
- Brand consistency
- Brand governance
- Brand intelligence
- Brand integrity
But they will often also play a role in initiatives such as:
- Setting brand guidelines
- Content creation
- Social media marketing
Brand managers usually report to marketing managers or chief marketing officers but will have their own team of junior marketers that they lead.