What is a Brand Manager?

Brand manager definition: brand manager refers to the person responsible for ensuring a brand’s products and marketing are correctly perceived by the target audience.

Brand managers are typically concerned with:

• Brand consistency
• Brand governance
• Brand intelligence
• Brand integrity

But they will often also play a role in initiatives such as:

• Setting brand guidelines
• Content creation
• Social media marketing

Brand managers usually report to marketing managers or chief marketing officers but will have their own team of junior marketers that they lead.

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Popularity of the term Brand Manager

Concept related to Brand Manager

• Account manager
• Decision maker
• Marketing manager

Additional resources about Brand Manager

• What Does a Brand Manager Do?
• The role of a brand manager
• Brand Manager Career | What do they do?