Brand Manager Definition

brand manager definition

What is a Brand Manager?

Brand manager definition: brand manager refers to the person responsible for ensuring a brand’s products and marketing are correctly perceived by the target audience.

Brand managers are typically concerned with:

  • Brand consistency
  • Brand governance
  • Brand intelligence
  • Brand integrity

But they will often also play a role in initiatives such as:

  • Setting brand guidelines
  • Content creation
  • Social media marketing

Brand managers usually report to marketing managers or chief marketing officers but will have their own team of junior marketers that they lead.


Popularity of the term Brand Manager


Concept related to Brand Manager


Additional resources about Brand Manager


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.