What is Brand Nurturing?
Brand nurturing definition: brand nurturing is the process of caring for a brand as if it were a living thing.
Brand nurturing is grounded in the core principles of:
- Brand governance
- Brand management
Brands that employ a long-term nurturing strategy are usually looking to:
- Evolve the brand message over time
- Create deeper relationships with their customers
- Test, adapt and implement new marketing strategies
- Develop products better suited to customer’s changing needs
Brand nurturing is seldom a quick process, with many brands only seeing the major benefits of this strategy after a period of three to five years.
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Additional resources about Brand Nurturing
- Nurturing Marketing: The Definitive Guide
- 4 Ways to Nurture Your Brand
- The 6 Most Effective Lead Nurturing Strategies