What is Brand Nurturing?

Brand nurturing definition: brand nurturing is the process of caring for a brand as if it were a living thing.

Brand nurturing is grounded in the core principles of:

• Brand governance
• Brand management

Brands that employ a long-term nurturing strategy are usually looking to:

• Evolve the brand message over time
• Create deeper relationships with their customers
• Test, adapt and implement new marketing strategies
• Develop products better suited to customer’s changing needs

Brand nurturing is seldom a quick process, with many brands only seeing the major benefits of this strategy after a period of three to five years.

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Popularity of the term Brand Nurturing

Concept related to Brand Nurturing

• Continuous improvement process
• Product development

Additional resources about Brand Nurturing

• Nurturing Marketing: The Definitive Guide
• 4 Ways to Nurture Your Brand
• The 6 Most Effective Lead Nurturing Strategies