Brand Nurturing Definition

brand nurturing definition

What is Brand Nurturing?

Brand nurturing definition: brand nurturing is the process of caring for a brand as if it were a living thing.

Brand nurturing is grounded in the core principles of:

  • Brand governance
  • Brand management

Brands that employ a long-term nurturing strategy are usually looking to:

  • Evolve the brand message over time
  • Create deeper relationships with their customers
  • Test, adapt and implement new marketing strategies
  • Develop products better suited to customer’s changing needs

Brand nurturing is seldom a quick process, with many brands only seeing the major benefits of this strategy after a period of three to five years.


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