Brand Nurturing Definition

The Loomly Team

What is Brand Nurturing?

Brand nurturing definition: brand nurturing is the process of caring for a brand as if it were a living thing.

Brand nurturing is grounded in the core principles of:

Brands that employ a long-term nurturing strategy are usually looking to:

  • Evolve the brand message over time
  • Create deeper relationships with their customers
  • Test, adapt and implement new marketing strategies
  • Develop products better suited to customer’s changing needs

Brand nurturing is seldom a quick process, with many brands only seeing the major benefits of this strategy after a period of three to five years.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Brand Nurturing


Concept related to Brand Nurturing


Additional resources about Brand Nurturing


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.