What is Brand Performance?
Brand performance definition: brand performance is the measure of a brand’s results against the goals initially set.
Brand performance is highly personal and can vary drastically from one brand to the next.
Brand performance is typically measured using a combination of the following metrics:
- Audience growth
- Audience interactions
- Brand penetration
- Brand knowledge
- Brand awareness
- Sales figures
If these metrics have improved favorably brand performance has improved. If the metrics have move unfavorably, brand performance has stagnated or worsened.
Popularity of the term Brand Performance
Concept related to Brand Performance
Additional resources about Brand Performance
- 3 Metrics to Manage Brand Performance
- How to Measure Brand Performance
- 5 Marketing Tactics to Improve Brand Performance
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
