What is Brand Performance?
Brand performance definition: brand performance is the measure of a brand’s results against the goals initially set.
Brand performance is highly personal and can vary drastically from one brand to the next.
Brand performance is typically measured using a combination of the following metrics:
- Audience growth
- Audience interactions
- Brand penetration
- Brand knowledge
- Brand awareness
- Sales figures
If these metrics have improved favorably brand performance has improved. If the metrics have move unfavorably, brand performance has stagnated or worsened.
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Additional resources about Brand Performance
- 3 Metrics to Manage Brand Performance
- How to Measure Brand Performance
- 5 Marketing Tactics to Improve Brand Performance