What is Brand Safety?
Ads placed near sensitive content about:
- Military conflict
- Political opinions
- Illicit drugs
- Hate speech
Could be truly damaging to a brand’s reputation.
Brand safety also involves ensuring your advertisements do not feature near content that opposes your brand message.
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Additional resources about Brand Safety
- Why is brand safety the new hot topic?
- The Importance of Brand Safety in Digital Marketing
- Best practices for a new era of brand safety