What is Brand Safety?
Ads placed near sensitive content about:
- Military conflict
- Political opinions
- Illicit drugs
- Hate speech
Could be truly damaging to a brand’s reputation.
Brand safety also involves ensuring your advertisements do not feature near content that opposes your brand message.
Popularity of the term Brand Safety
Concept related to Brand Safety
Additional resources about Brand Safety
- Why is brand safety the new hot topic?
- The Importance of Brand Safety in Digital Marketing
- Best practices for a new era of brand safety
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