Loomly Success Stories: Ink & Olive Media
Background In this Loomly Success Story, we spoke with Sarah Mills, Founder of Ink & Olive Media, a digital marketing boutique based in Ashburn, Virginia. Sarah founded Ink & Olive in 20…
Brand Success Hub
Loomly Success Stories: Be My Social
In this Loomly Success Story, we spoke with Kai Savage, Digital Marketing Manager at Be My Social, a social media and digital marketing agency based in Doncaster, United Kingdom. Be My Social was …
Is TikTok Right for Your Brand? 4 Questions to Ask Before Getting Started
Is TikTok right for your brand? With 1 billion monthly active users, a growth rate of 8 new sign ups per second, and sky high levels of engagement, it makes sense that you may be feeling some press…
Marketing Automation: Getting Started as a Small Business
Is your marketing team as efficient and effective as it could possibly be? If they don't use marketing automation tools, they most probably aren't. The average marketer spends a third of their t…
7 Marketing Strategies for Black Friday 2021
Black Friday is the busiest shopping weekend of the year. What started as a one-day event after Thanksgiving has become a four-day shopping event ending on Cyber Monday. Last year, consumers spent …
Public Relations: How to Boost the Reputation of Your Brand
Public relations is not a new concept – it defines how an organization communicates with its audience and builds its reputation. But how brands use PR has changed significantly. For starters, ne…
Recruitment Marketing: How to Attract Talents to Your Organization
Recruitment marketing is becoming more crucial than ever for all businesses, big and small. There are more job opportunities for top talent now, especially with the shift to mainstream remote work …
Compassionate Marketing: Why Your Brand Should Embrace Benevolence
Compassionate marketing is not about looking nice on the surface just because it’s the expected norm. Neither is it about being opportunistic nor jumping on the bandwagon in times of crisis. It inv…
Brand Performance: From Measurement To Improvement & Success
Building a strong brand is your best defense strategy in the digital age. It’s like building a moat around your business. The deeper and broader you can build your brand moat, the stronger your bus…
Brand Messaging: How to Resonate With Your Audience
Brand messaging is the one thing that should tie together every piece of content you create. It’s more than a slogan or tagline, or your products and services, although both form part of a brand me…