Compassionate marketing is not about looking nice on the surface just because it’s the expected norm. Neither is it about being opportunistic nor jumping on the bandwagon in times of crisis. It inv…
Building a strong brand is your best defense strategy in the digital age. It’s like building a moat around your business. The deeper and broader you can build your brand moat, the stronger your bus…
Brand messaging is the one thing that should tie together every piece of content you create. It’s more than a slogan or tagline, or your products and services, although both form part of a brand me…
Customer success is one of the most popular buzzwords in business, especially among SaaS companies. But it’s not just a fad. In fact, it can be the difference between success and failure. Compan…
Brand trust is more important today than ever. Amid the global pandemic, recession, and societal outcry, brands are having to re-evaluate their stance and how they react to the turmoil. But ther…
Gamification is all around us, even though we might not be consciously aware of its existence. If you’ve collected your Starbucks “stars” for a free coffee or strived to complete your LinkedIn prof…
Increasing brand awareness is a top priority for marketers: Nine out of 10 B2B marketers claim building brand awareness is their top goal. But how exactly do you ensure your audience remembers your …
If digital natives have taught us one thing, it’s that they love brands but hate advertising. As such, building a brand that resonates with your audience that sticks with you for the long haul is a…
Studies show that increasing customer retention rates by 5% increases profits by 25% to 95%. And it costs 5 to 25 times less. Whether it’s in times of crisis, when it may be harder to acquire ne…
We love B2B brands. They directly impact the way we work, we create, we earn, and we connect. But: They are often forgotten about, with marketing teams choosing to focus on prices and feature…