Digital Asset Management (DAM): The Definitive Guide [2019]

Is there anything in professional life worse than looking for a lost file? You can waste countless hours (and dollars) searching through endless: Folders Servers Email chains Just to …

Brand Success: How To Build A Successful Brand With Your Team [2019]

Brand success encompasses everything your marketing team does to develop and nurture your corporate communication. It is the umbrella which covers the processes, workflows & tools you use to co…

Social Media ROI: 7 Tips To Maximize The Impact Of Your Strategy In 2019

Social Media ROI — or Return On Investment — is a key performance indicator that reflects the impact of your social media strategy on your company’s goals. As a marketing team, your investment is a…

Employer Branding: The Definitive Guide [2019]

If you want to bring top talent to your company in 2019, there is one strategy you need to double down on: Employer branding. Employer branding is how you attract and engage potential employees and…

Social Media Post Ideas: The Definitive Guide [2019]

Let’s face it: Coming up with new social media post ideas is one of the toughest parts of the social media manager's job. It feels like you spend a lot of time staring at a blank spreadsheet wis…

10 Social Media Trends That Will Shape 2019

Make no mistake about it: 2019 is going to be a big year for social media. Thanks to fake news, government investigations, growing demand for influencers and the ability to access improved analy…

Social Media Analytics: The Definitive Guide [2019]

We are sure you will agree with us when we say: "Social media analytics can be confusing and time-consuming." One look at the long list of metrics available is enough to overwhelm even the most hard…

10 Social Media Mistakes To Avoid In 2019

Social media mistakes are bound to happen. (We are only human!) But there is a big difference between the occasional typo and the kind of social media mistake which can stop your campaign dead in i…

Engage In Multichannel Marketing With Email And Social Media

Congrats, you have a new website! Now, people will flock to it out of thin air and buy from you, right? If you build it, they will come; that’s how the old saying goes. But as marketing author, Set…

The 10 Social Media Books Every Marketer Should Read

You’ll probably agree with us when we say: There are too many social media books to choose from! A quick scroll through Amazon gives you hundreds of options, all of which promise to transform your b…