Want to know the real secret of social media success? It's something simple and often overlooked: consistency. Social media is about building relationships. And, just as in real life, you can't…
Is TikTok right for your brand? With 1 billion monthly active users, a growth rate of 8 new sign ups per second, and sky high levels of engagement, it makes sense that you may be feeling some press…
Can you follow a hashtag on Twitter? Well, even though Twitter basically invented hashtags (Gen Z won't be able to fathom this, but before web marketing specialist Chris Messina suggested using th…
Fact: nobody goes online to get ‘sold to’ by a brand. After an initial Google search, you can bet potential customers are going straight to your reviews to see what real people have to say about y…
While YouTube doesn't pay you when you get likes (if only!), they're still valuable currency, however, they're only one aspect of YouTube Analytics. Likes help improve your YouTube content's visibi…
TikTok marketing can take your business to new heights and help you reach a larger audience than you ever thought possible. Here's everything you need to know to get started. Yes, TikTok may be bes…
Facebook is still the place to be if you're serious about using live-streaming to grow your brand. 42.6% of all live streams broadcast in the United States are viewed on Facebook Live. More to …
Unless you're one of the 4.6 million Americans who can do business completely online, you'll need to make sure your Instagram followers can find your premises as easily as possible. Luckily, addin…
When you run a Facebook ad, users who see it can react and comment. That's usually great. If you can grab people's attention long enough for them to stop scrolling and interact with your ad, it me…
Ever get the sinking feeling you're investing a lot of time, effort, and resources into your social media presence without getting much in return? It may be time for you to carry out a social media…