If digital natives have taught us one thing, it’s that they love brands but hate advertising. As such, building a brand that resonates with your audience that sticks with you for the long haul is a…
In times of crisis, there are two schools of thought. On the one hand, some think you should pause all marketing efforts to preserve cash. On the other hand, some think you should increase marke…
Studies show that increasing customer retention rates by 5% increases profits by 25% to 95%. And it costs 5 to 25 times less. Whether it’s in times of crisis, when it may be harder to acquire ne…
When governments around the world issued stay-at-home orders and implemented lockdown measures, many small businesses were forced to shut their doors and cut off their primary source of revenue. Tr…
TikTok was one of the fastest-growing apps of 2019. The social video platform generated more than 738 million downloads, an increase of 13% on the previous year, finishing just behind WhatsApp. …
It’s not a case of “if” but ”when” the economy will bounce back. Although it may not feel like it, each day that passes gets us closer to a return to better days when the economy kicks back into gear.…
If you’re looking to use video marketing for your brand, then you can’t go wrong with YouTube. It’s second only to Google as the most visited site on the internet and has its own powerful search en…
Suddenly we have more time on our hands. As the economy slows down and governments enforce lockdown, people find themselves at home with more time on their hands. No commuter rush hour, for one, bu…
The current pandemic crisis is putting a strain on the economy, redefining priorities, and forcing brands to adjust their communication. Everything has changed overnight with stock market crashes, …
We love B2B brands. They directly impact the way we work, we create, we earn, and we connect. But: They are often forgotten about, with marketing teams choosing to focus on prices and feature…