How Do I Add a Location to My Instagram Bio?
Unless you're one of the 4.6 million Americans who can do business completely online, you'll need to make sure your Instagram followers can find your premises as easily as possible. Luckily, addin…
Brand Success
Can You Delete Comments From Facebook Ads?
When you run a Facebook ad, users who see it can react and comment. That's usually great. If you can grab people's attention long enough for them to stop scrolling and interact with your ad, it me…
What Are Social Media Audits & Why Should You Conduct One?
Ever get the sinking feeling you're investing a lot of time, effort, and resources into your social media presence without getting much in return? It may be time for you to carry out a social media…
How to Write a Compelling Instagram Bio for Your Business
While, at "just" 150 characters long, there's barely enough room to squeeze in three sentences, your Instagram bio does a lot of heavy lifting. Your Instagram bio tells newcomers to your profile w…
Short-Form Video Trends Marketers Should Watch In 2022
Ever since a certain social media app called TikTok went viral during the early stages of the Covid-19 pandemic (pun kind of intended), short-form video has exploded. In 2021, people were watching…
How to Create an Instagram Aesthetic That Sets Your Brand Apart
Does your brand have a cohesive Instagram aesthetic? Or does your Instagram profile look disjointed, unfocused, and — dare we say it? — off-puttingly cluttered? As comedian Will Rogers (or mayb…
Digital Advertising vs Traditional Advertising for SMBs
This is a guest post from our friends at Blip. As an SMB, figuring out where to best spend your ad dollars can sometimes be tricky. Many businesses choose to dump their entire advertising budget in…
Best Practices for Posting on LinkedIn 2022
LinkedIn has been steadily growing as a social media platform with more business owners, employees, and freelancers than ever posting regularly. LinkedIn is great as a B2B platform where people can co…
How to Go Live on TikTok
Going live on TikTok can help your brand boost engagement, answer audience questions in real-time, highlight people, products, or services, and build your audience. Creators can even earn some mone…
How to Increase Your YouTube Watch Time
When managing social media, it can be easy to get caught up in vanity metrics. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion…