Social Commerce: The Next Great Growth Frontier

Today, we are going to talk about social commerce. Specifically, we will look at: What social commerce is (and why it is important) The history of social commerce Why social commerce is …

The Power Of Goodwill: Why You Need To Invest In Your Brand In 2020

They say the best defense is a good offense. But in today’s business world, we are not sure that is entirely accurate. Instead, we would say: The best defense is a good brand. That is why, tod…

Brand Authority: The Definitive Guide [2020]

Brand authority is a powerful tool. When you effectively establish it, you can build a brand that is: Seen as an industry leader Trusted by customers Envied by competitors Worth payin…

The Rise Of Direct-To-Consumer Brands

Your customers are looking for connection. They want to: Buy from brands who get them Feel their purchase is appreciated Support causes Have positive experiences Feel recognized Di…

2020 Marketing Trends That Will Give Your Team An Edge

Now that 2020 is here, we thought it would be a great time to share with you eight of the top 2020 marketing trends we have identified internally: Privacy Will Reach Peak Importance Branding W…

Brand Switching: Introductory Playbook [2020]

Today, we are going to talk about brand switching. We will discuss: What brand switching is How it impacts your marketing team Research-backed reasons why customers switch brands 5 da…

Brand Loyalty: The Definitive Guide [2020]

Every marketing team dreams of building brand loyalty. To attract a core group of committed customers who will be there for every: Release Update Sale Event All while singing your …

Collaborative Marketing: The Definitive Guide [2020]

Collaborative marketing can inject new life into your brand. By collaborating with your peers, and creating a new attention-grabbing campaign, you can: Drive engagement Boost sales Captu…

Google My Business: The Definitive Guide [2019]

Does your marketing team need to bring real people to a physical location?  Then you need to be using Google My Business. By learning to create, optimize, and publish content to a Google My Busi…

Growth Hacking: 5 Creative Ways To Get More Out Of Your Content

Today we are going to look at content-focused growth hacking. Specifically, five growth hacks to help you: Save money Increase views Grow your audience Connect with the right customer…