Brand governance has always been a rigid term. When you hear it, the words “enforce,” “impose,” or “control” are rarely far behind. And, there is often a long list of rules about what your brand is…
Leads are the lifeblood of your business. You need them to: Generate income Drive growth Become the go-to brand in your industry These benefits only come about if you have a strong re…
Facebook has developed one of the most powerful advertising platforms in the world, which now captures more than 20% of digital ad spending (in the US). Through advanced targeting, reach and measur…
There is no doubt about it: The demand for new, exciting, and relevant content is continuously growing. Brands need to up the amount of content they’re sharing to keep their audience’s attention…
Do you know what influences a brand’s success more than money or growth? Trust. Consumer trust is what makes everything else possible. It is worth more than gold in today’s online business wo…
Your brand is a promise. It is a promise you need to make — and keep — to your customers every time they see you. Why? Because, to become a trustworthy brand in today’s digital age, you need to …
Brand storytelling can make or break the future of your business. Why? Because every day the internet becomes more crowded. Hundreds of brands join the marketplace and push their prices lower…
Shh...can you hear that? It is people talking about your brand. They are doing it everywhere and to everyone. And, if you listen to enough conversations, you can begin to understand what your…
F8 2019 took place on April 30th & May 1st 2019 at the McEnery Convention Center in San Jose, CA: 2019 marks Facebook's 10th F8. What started as an 8-hour hackathon has evolved into a 2-day event…
We can all agree that: brand safety is now more important than ever. As the need to advertise online grows, so does the risk to our brand messaging. After all: It only takes one bad placement…