How to Increase Your YouTube Watch Time
When managing social media, it can be easy to get caught up in vanity metrics. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion…
Brand Success
How to Drive Sales from TikTok
TikTok has over 1 billion monthly active users, was the first non-Facebook mobile app to reach 3 billion downloads globally and is available in over 150 countries. It especially appeals to younger …
Celebrities on Social Media: 10 Takeaways for Your Brand
It's no surprise that celebrities dominate social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed celebrity on social media with over 500 million followers. But…
Twitter Blue Badge: How to Get Verified On Twitter
Wondering how to get the famous Twitter blue badge? Reckon your brand could benefit from the much-coveted status symbol? Good news! In May 2021, after a 4-year hiatus, Twitter announced the veri…
Creator Programs: How to Monetize Your Passion
With more creator programs and funds becoming available, we wanted to expand on our previous articles about the Passion Economy and Creators Branding. In the Passion Economy, we explained how creat…
12 DOs & DON’Ts to Build Your Brand on Instagram
Instagram is a leading social media platform with over one billion monthly active users worldwide. It’s predicted that the number of Instagram monthly active users in the United States alone will p…
Selling Online: How to Use Social Media for Ecommerce
The divide between ecommerce and social commerce is quickly disappearing. But the one thing brands know for sure is that they need to be selling online. Accelerated by the pandemic, global retai…
Messenger Marketing: The Definitive Guide
Are you using Facebook Messenger in your marketing? Messenger marketing is one of the most effective strategies available to marketers today. Latest figures show there are more active users on m…
Introducing Support For Twitter Threads
Today, we are happy to address popular demand & introduce an exciting new feature: support for Twitter Threads. In Post Builder, just select Twitter as a channel in Step 2, as usual: The…
Enterprise Social Media Management: How to Manage Social Media for a Big Company
Huge marketing budget. Existing brand presence. Expert social media practitioners. Abundant resources. It sounds like a dream come true to create the perfect enterprise social media strategy. But,…