Employer Branding: The Definitive Guide [2019]

If you want to bring top talent to your company in 2019, there is one strategy you need to double down on: Employer branding. Employer branding is how you attract and engage potential employees and…

Social Media Post Ideas: The Definitive Guide [2019]

Let’s face it: Coming up with new social media post ideas is one of the toughest parts of the social media manager's job. It feels like you spend a lot of time staring at a blank spreadsheet wis…

10 Social Media Trends That Will Shape 2019

Make no mistake about it: 2019 is going to be a big year for social media. Thanks to fake news, government investigations, growing demand for influencers and the ability to access improved analy…

Social Media Analytics: The Definitive Guide [2019]

We are sure you will agree with us when we say: "Social media analytics can be confusing and time-consuming." One look at the long list of metrics available is enough to overwhelm even the most hard…

10 Social Media Mistakes To Avoid In 2019

Social media mistakes are bound to happen. (We are only human!) But there is a big difference between the occasional typo and the kind of social media mistake which can stop your campaign dead in i…

Engage In Multichannel Marketing With Email And Social Media

Congrats, you have a new website! Now, people will flock to it out of thin air and buy from you, right? If you build it, they will come; that’s how the old saying goes. But as marketing author, Set…

The 10 Social Media Books Every Marketer Should Read

You’ll probably agree with us when we say: There are too many social media books to choose from! A quick scroll through Amazon gives you hundreds of options, all of which promise to transform your b…

Friends Marketing: The Next Growth Opportunity For Your Brand

In the past few years, we've seen the rise of many new trends and forms of marketing: digital marketing, social media marketing, relationship marketing, trust marketing, influencer marketing... when w…

Social Media Conferences: 84 Events To Attend To Boost Your Career [2018 Edition]

When we spend all year building an online community, sometimes it's great to get out there and meet our peers in real life and social media conferences are the perfect opportunity to do so. Whether…

How To Grow & Engage Your Audience With Great Social Media Visuals

In today’s competitive landscape, social media visuals have emerged as the key to brands being able to effectively communicate their stories to a digitally distracted audience. That makes sense, as…