Rapid technological advances and globalization mean organizations now have to consider international marketing. Exceptions aside, such as the TikTok ban in the US or the Facebook ban in China, all …
Building a strong brand is your best defense strategy in the digital age. It’s like building a moat around your business. The deeper and broader you can build your brand moat, the stronger your bus…
Global retail ecommerce sales are set to increase from $3.5 trillion in 2019 to $6.5 trillion by 2023, according to Statista. Fueled by the pandemic, the stock price of ecommerce platforms Shopify …
Twitter is a popular social media platform with an incredibly loyal fan base, where you can increase the awareness of your brand. Moreover, it is one of the best places to connect and interact with…
Brand messaging is the one thing that should tie together every piece of content you create. It’s more than a slogan or tagline, or your products and services, although both form part of a brand me…
UTM parameters are the industry standard for tracking marketing campaigns across different platforms. But what are they exactly, and how do you use them correctly? In this guide, we cover everyt…
Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed…
Customer success is one of the most popular buzzwords in business, especially among SaaS companies. But it’s not just a fad. In fact, it can be the difference between success and failure. Compan…
Brand trust is more important today than ever. Amid the global pandemic, recession, and societal outcry, brands are having to re-evaluate their stance and how they react to the turmoil. But ther…
Gamification is all around us, even though we might not be consciously aware of its existence. If you’ve collected your Starbucks “stars” for a free coffee or strived to complete your LinkedIn prof…