The current pandemic crisis is putting a strain on the economy, redefining priorities, and forcing brands to adjust their communication. Everything has changed overnight with stock market crashes, …
We love B2B brands. They directly impact the way we work, we create, we earn, and we connect. But: They are often forgotten about, with marketing teams choosing to focus on prices and feature…
Today, we are going to talk about social commerce. Specifically, we will look at: What social commerce is (and why it is important) The history of social commerce Why social commerce is …
They say the best defense is a good offense. But in today’s business world, we are not sure that is entirely accurate. Instead, we would say: The best defense is a good brand. That is why, tod…
Brand authority is a powerful tool. When you effectively establish it, you can build a brand that is: Seen as an industry leader Trusted by customers Envied by competitors Worth payin…
Your customers are looking for connection. They want to: Buy from brands who get them Feel their purchase is appreciated Support causes Have positive experiences Feel recognized Di…
Now that 2020 is here, we thought it would be a great time to share with you eight of the top 2020 marketing trends we have identified internally: Privacy Will Reach Peak Importance Branding W…
Today, we are going to talk about brand switching. We will discuss: What brand switching is How it impacts your marketing team Research-backed reasons why customers switch brands 5 da…
Every marketing team dreams of building brand loyalty. To attract a core group of committed customers who will be there for every: Release Update Sale Event All while singing your …
Collaborative marketing can inject new life into your brand. By collaborating with your peers, and creating a new attention-grabbing campaign, you can: Drive engagement Boost sales Captu…