Messenger Marketing: The Definitive Guide
Are you using Facebook Messenger in your marketing? Messenger marketing is one of the most effective strategies available to marketers today. Latest figures show there are more active users on m…
Brand Success
Introducing Support For Twitter Threads
Today, we are happy to address popular demand & introduce an exciting new feature: support for Twitter Threads. In Post Builder, just select Twitter as a channel in Step 2, as usual: The…
Enterprise Social Media Management: How to Manage Social Media for a Big Company
Huge marketing budget. Existing brand presence. Expert social media practitioners. Abundant resources. It sounds like a dream come true to create the perfect enterprise social media strategy. But,…
Social Media KPIs: The Definitive Guide
John Wanamaker (1838-1922) was considered by some to be a "pioneer in marketing.” He is credited with coining the phrase: “Half the money I spend on advertising is wasted; the trouble is, I don't …
Social Media for Nonprofits: How to Build a Successful Brand for Your Organization
As a nonprofit organization, social media can seem daunting and challenging. Most nonprofit organizations operate with limited resources, low budgets, and small teams of volunteers. In such scenari…
Social Audio: How Your Brand Can Conquer This New Growth Territory
Everyone believed social audio to be a fad when it first launched during the pandemic. The doubters had valid reasons since several trends appeared and vanished around the same time. But with platf…
Twitter Threads: 10 Ideas to Harness The Power of Long-Form Content on Twitter
Do you want to have an exponential reach and boost your engagement on Twitter? Do you want to establish an unbreakable connection with your audience? Twitter threads will do that for you. Twitte…
Creators Branding: How to Build Equity Doing What You Love
Are you one of the young Americans who wants to be a social media influencer? That’s what 86% of 18-38-year-olds said they wanted. With over 50 million creators across different channels, today is …
Social Media Holidays: The Best Way to Anchor Your Brand Story
Social media holidays provide exceptional organic reach. But are you using these holidays consciously? There is a social media holiday for every occasion – official and unofficial, local and global…
Public Relations: How to Boost the Reputation of Your Brand
Public relations is not a new concept – it defines how an organization communicates with its audience and builds its reputation. But how brands use PR has changed significantly. For starters, ne…