Everyone believed social audio to be a fad when it first launched during the pandemic. The doubters had valid reasons since several trends appeared and vanished around the same time. But with platf…
Do you want to have an exponential reach and boost your engagement on Twitter? Do you want to establish an unbreakable connection with your audience? Twitter threads will do that for you. Twitte…
Are you one of the young Americans who wants to be a social media influencer? That’s what 86% of 18-38-year-olds said they wanted. With over 50 million creators across different channels, today is …
Social media holidays provide exceptional organic reach. But are you using these holidays consciously? There is a social media holiday for every occasion – official and unofficial, local and global…
Public relations is not a new concept – it defines how an organization communicates with its audience and builds its reputation. But how brands use PR has changed significantly. For starters, ne…
For most experts, Pinterest is a dark horse — a platform that quietly & consistently overdeliver. In 2020, while other more-fancied social platforms, such as TikTok and Clubhouse, were grabbing…
As a brand, it’s essential to be context-aware. When you publish content on social media, identifying trending topics helps you surface talking points to anchor your own communication in a relevant…
SEO has evolved over the years. Thankfully, Google has managed to rid us of spammy practices like content farming and keyword stuffing and left us with a powerful marketing tool that thrives on eas…
The passion economy gives individuals the freedom to work when they want, from where they want, and according to Ji Lin, it’s the future of work. It allows people to pursue their passions and posit…
Recruitment marketing is becoming more crucial than ever for all businesses, big and small. There are more job opportunities for top talent now, especially with the shift to mainstream remote work …