YouTube Marketing: The Definitive Guide [2020]

If you’re looking to use video marketing for your brand, then you can’t go wrong with YouTube. It’s second only to Google as the most visited site on the internet and has its own powerful search en…

Coronavirus Lockdown Guide: 81 Resources to Boost Your Career While Staying At Home

Suddenly we have more time on our hands. As the economy slows down and governments enforce lockdown, people find themselves at home with more time on their hands. No commuter rush hour, for one, bu…

Brand Quarantine: How to Adjust Your Communication During the Pandemic Crisis

The current pandemic crisis is putting a strain on the economy, redefining priorities, and forcing brands to adjust their communication. Everything has changed overnight with stock market crashes, …

B2B Brand Marketing: Why Business-To-Business Brands Matter More Than Ever

We love B2B brands. They directly impact the way we work, we create, we earn, and we connect. But: They are often forgotten about, with marketing teams choosing to focus on prices and feature…

Social Commerce: The Next Great Growth Frontier

Today, we are going to talk about social commerce. Specifically, we will look at: What social commerce is (and why it is important) The history of social commerce Why social commerce is …

The Power Of Goodwill: Why You Need To Invest In Your Brand In 2020

They say the best defense is a good offense. But in today’s business world, we are not sure that is entirely accurate. Instead, we would say: The best defense is a good brand. That is why, tod…

Brand Authority: The Definitive Guide [2020]

Brand authority is a powerful tool. When you effectively establish it, you can build a brand that is: Seen as an industry leader Trusted by customers Envied by competitors Worth payin…

The Rise Of Direct-To-Consumer Brands

Your customers are looking for connection. They want to: Buy from brands who get them Feel their purchase is appreciated Support causes Have positive experiences Feel recognized Di…

2020 Marketing Trends That Will Give Your Team An Edge

Now that 2020 is here, we thought it would be a great time to share with you eight of the top 2020 marketing trends we have identified internally: Privacy Will Reach Peak Importance Branding W…

Brand Switching: Introductory Playbook [2020]

Today, we are going to talk about brand switching. We will discuss: What brand switching is How it impacts your marketing team Research-backed reasons why customers switch brands 5 da…