Thought leadership. It’s one of those mystical buzzwords that often gets mistaken as a token of self-importance. But in reality, thought leaders, or experts, are often humble people who want to …
Today, we are going to look at omnichannel marketing. Specifically, we will explore: What omnichannel marketing is The different between omnichannel and multichannel marketing The 4 exci…
Increasing brand awareness is a top priority for marketers: Nine out of 10 B2B marketers claim building brand awareness is their top goal. But how exactly do you ensure your audience remembers your …
Looking to get started with LinkedIn marketing? LinkedIn is the leading professional social network on the planet, and is ranked as the #1 platform for B2B lead generation, making it a marketing go…
Serialized content isn’t a new concept. You only have to go back to the nineteenth century to witness the enormous popularity of serials written by Charles Dickens, including The Pickwick Papers in…
New brands are appearing on the market every day. While some bring fresh new products, many are hoping to usurp the reigning market leader by introducing competitive products with better features, …
If digital natives have taught us one thing, it’s that they love brands but hate advertising. As such, building a brand that resonates with your audience that sticks with you for the long haul is a…
In times of crisis, there are two schools of thought. On the one hand, some think you should pause all marketing efforts to preserve cash. On the other hand, some think you should increase marke…
Studies show that increasing customer retention rates by 5% increases profits by 25% to 95%. And it costs 5 to 25 times less. Whether it’s in times of crisis, when it may be harder to acquire ne…
When governments around the world issued stay-at-home orders and implemented lockdown measures, many small businesses were forced to shut their doors and cut off their primary source of revenue. Tr…