Compassionate marketing is not about looking nice on the surface just because it’s the expected norm. Neither is it about being opportunistic nor jumping on the bandwagon in times of crisis. It inv…
You know the scene, right? A blogger sits staring at their screen, hoping and praying for inspiration. But it doesn’t happen. There’s nothing there. Just a blinking cursor at the top of an empty pa…
With the abundance of communication apps and mobile messengers hitting the market, it‘s easy to forget plain old email marketing. But instead of declining, email keeps on growing year on year. L…
Social media marketing can be a tough nut to crack, but there’s one thing that successful brands use, and that’s a social media plan. Building a strong brand is a long-term process, and a social me…
Now that 2021 is here, we thought it would be a great time to share with you eight of the top 2021 marketing trends we have identified internally: Brand Benevolence Remote Collaboration Maturi…
Anyone can use a hashtag or two in their social media posts. But if you want to maximize their potential, you’ll need to use some proven hashtag marketing strategies. Used correctly, hashtags can g…
Most brands will face a PR crisis at one time or another. Whether it’s a negative review or an executive scandal, bad news travels fast, especially on social media. One thing’s for sure: burying yo…
As the number of social media users continues to grow, and more brands use the channel as part of their marketing mix, so do social media risks. Let’s face it: the “bad guys” aren’t dumb – they go …
Social media has become an integral part of the digital marketing plan. Brands of all sizes, in all locations, allocate a significant portion of their marketing budget towards social media activities.…
Social media is neither a niche nor a fad – it’s an intrinsic part of our daily lives. It’s used by everyone, everywhere – in all countries, across all demographics, on all devices – and occupies a…