Brand success encompasses everything your marketing team does to develop and nurture your corporate communication. It is the umbrella which covers the processes, workflows & tools you use to co…
Social Media ROI — or Return On Investment — is a key performance indicator that reflects the impact of your social media strategy on your company’s goals. As a marketing team, your investment is a…
If you want to bring top talent to your company in 2019, there is one strategy you need to double down on: Employer branding. Employer branding is how you attract and engage potential employees and…
Let’s face it: Coming up with new social media post ideas is one of the toughest parts of the social media manager's job. It feels like you spend a lot of time staring at a blank spreadsheet wis…
Make no mistake about it: 2019 is going to be a big year for social media. Thanks to fake news, government investigations, growing demand for influencers and the ability to access improved analy…
We are sure you will agree with us when we say: "Social media analytics can be confusing and time-consuming." One look at the long list of metrics available is enough to overwhelm even the most hard…
Social media mistakes are bound to happen. (We are only human!) But there is a big difference between the occasional typo and the kind of social media mistake which can stop your campaign dead in i…
Congrats, you have a new website! Now, people will flock to it out of thin air and buy from you, right? If you build it, they will come; that’s how the old saying goes. But as marketing author, Set…
You’ll probably agree with us when we say: There are too many social media books to choose from! A quick scroll through Amazon gives you hundreds of options, all of which promise to transform your b…
In the past few years, we've seen the rise of many new trends and forms of marketing: digital marketing, social media marketing, relationship marketing, trust marketing, influencer marketing... when w…