It's no surprise that celebrities dominate social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed celebrity on social media with over 500 million followers. But…
Wondering how to get the famous Twitter blue badge? Reckon your brand could benefit from the much-coveted status symbol? Good news! In May 2021, after a 4-year hiatus, Twitter announced the veri…
With more creator programs and funds becoming available, we wanted to expand on our previous articles about the Passion Economy and Creators Branding. In the Passion Economy, we explained how creat…
Instagram is a leading social media platform with over one billion monthly active users worldwide. It’s predicted that the number of Instagram monthly active users in the United States alone will p…
The divide between ecommerce and social commerce is quickly disappearing. But the one thing brands know for sure is that they need to be selling online. Accelerated by the pandemic, global retai…
Are you using Facebook Messenger in your marketing? Messenger marketing is one of the most effective strategies available to marketers today. Latest figures show there are more active users on m…
Huge marketing budget. Existing brand presence. Expert social media practitioners. Abundant resources. It sounds like a dream come true to create the perfect enterprise social media strategy. But,…
John Wanamaker (1838-1922) was considered by some to be a "pioneer in marketing.” He is credited with coining the phrase: “Half the money I spend on advertising is wasted; the trouble is, I don't …
As a nonprofit organization, social media can seem daunting and challenging. Most nonprofit organizations operate with limited resources, low budgets, and small teams of volunteers. In such scenari…
Everyone believed social audio to be a fad when it first launched during the pandemic. The doubters had valid reasons since several trends appeared and vanished around the same time. But with platf…