Pinterest Marketing: The Definitive Guide [2021]
For most experts, Pinterest is a dark horse — a platform that quietly & consistently overdeliver. In 2020, while other more-fancied social platforms, such as TikTok and Clubhouse, were grabbing…
Brand Success
Trending Topics: 13 Ways to Stay on Top of Hot Conversations
As a brand, it’s essential to be context-aware. When you publish content on social media, identifying trending topics helps you surface talking points to anchor your own communication in a relevant…
SEO: A Beginner’s Guide to Search Engine Optimization
SEO has evolved over the years. Thankfully, Google has managed to rid us of spammy practices like content farming and keyword stuffing and left us with a powerful marketing tool that thrives on eas…
Passion Economy: Get Ready for the Future of Work (and Marketing)
The passion economy gives individuals the freedom to work when they want, from where they want, and according to Ji Lin, it’s the future of work. It allows people to pursue their passions and posit…
Recruitment Marketing: How to Attract Talents to Your Organization
Recruitment marketing is becoming more crucial than ever for all businesses, big and small. There are more job opportunities for top talent now, especially with the shift to mainstream remote work …
User-Generated Content: The Definitive Guide [2021]
User-generated content (UGC) is a powerful weapon that every brand needs to embrace. Why? Well, for starters, a whopping 90% of consumers say user-generated content influences their buying deci…
Augmented Reality: 8 Ways Your Brand Can Take Advantage of AR Right Now
If you’ve played around with TikTok or Instagram filters, you’ve encountered augmented reality (AR). Immersive technology has been around for a while now, but advancements are making it easier for bra…
Marketing Automation: The Definitive Guide [2021]
The global marketing automation market size is expected to reach 25.1 billion USD by the end of 2023. Given the growth in digital marketing, it’s no surprise that technologies designed to automate rep…
Digital Clothing: All You Need to Know About the Future of Fashion Brands
Digital clothing is the latest fashion. Except it’s pixels, not textiles. It’s not your stereotypical concept of catwalks, photographers, studios, and sample sizes. Instead, it flips fashion on its…
Social Media Consulting: How to Build a Successful Agency or Freelancing Service
The pandemic is accelerating digital transformation for businesses, both large and small, with more brands and organizations shifting to ecommerce and social media, as well as marketing collaboration,…