Franchise Marketing: The Definitive Guide [2020]
Franchise marketing is a challenge. Entrepreneurs build a successful brand, formulate a replicable business model, and then expect franchisees to follow the rules and maintain the brand’s reputation.…
Brand Success
Customer Marketing: Your Brand’s Most Overlooked Growth Potential
For most brands, marketing to your existing customers is an untapped growth reservoir. Little do they realize that they’re sitting on a goldmine in the form of existing relationships with customers wh…
Esports Marketing: The Emerging Playfield Brands Can’t Ignore
Thinking about entering the esports space? Sounds like a smart move. With more tournaments and bigger prize funds, esports is snowballing. And established brands have already seized the opportunity…
International Marketing: How to Build a Global Brand
Rapid technological advances and globalization mean organizations now have to consider international marketing. Exceptions aside, such as the TikTok ban in the US or the Facebook ban in China, all …
Brand Performance: From Measurement To Improvement & Success
Building a strong brand is your best defense strategy in the digital age. It’s like building a moat around your business. The deeper and broader you can build your brand moat, the stronger your bus…
Ecommerce Marketing: How To Promote Your Online Store
Global retail ecommerce sales are set to increase from $3.5 trillion in 2019 to $6.5 trillion by 2023, according to Statista. Fueled by the pandemic, the stock price of ecommerce platforms Shopify …
Twitter Marketing: The Definitive Guide [2020]
Twitter is a popular social media platform with an incredibly loyal fan base, where you can increase the awareness of your brand. Moreover, it is one of the best places to connect and interact with…
Brand Messaging: How to Resonate With Your Audience
Brand messaging is the one thing that should tie together every piece of content you create. It’s more than a slogan or tagline, or your products and services, although both form part of a brand me…
UTM Parameters: The Definitive Guide [2020]
UTM parameters are the industry standard for tracking marketing campaigns across different platforms. But what are they exactly, and how do you use them correctly? In this guide, we cover everyt…
Local Marketing: How to Reach Customers in Your Area
Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed…