TikTok Marketing: The Definitive Guide [2020]
TikTok was one of the fastest-growing apps of 2019. The social video platform generated more than 738 million downloads, an increase of 13% on the previous year, finishing just behind WhatsApp. …
Brand Success
14 Key Marketing Projects To Handle Now (So You’re Ready When Demand Bounces Back)
It’s not a case of “if” but ”when” the economy will bounce back. Although it may not feel like it, each day that passes gets us closer to a return to better days when the economy kicks back into gear.…
YouTube Marketing: The Definitive Guide [2020]
If you’re looking to use video marketing for your brand, then you can’t go wrong with YouTube. It’s second only to Google as the most visited site on the internet and has its own powerful search en…
Coronavirus Lockdown Guide: 81 Resources to Boost Your Career While Staying At Home
Suddenly we have more time on our hands. As the economy slows down and governments enforce lockdown, people find themselves at home with more time on their hands. No commuter rush hour, for one, bu…
Brand Quarantine: How to Adjust Your Communication During the Pandemic Crisis
The current pandemic crisis is putting a strain on the economy, redefining priorities, and forcing brands to adjust their communication. Everything has changed overnight with stock market crashes, …
B2B Brand Marketing: Why Business-To-Business Brands Matter More Than Ever
We love B2B brands. They directly impact the way we work, we create, we earn, and we connect. But: They are often forgotten about, with marketing teams choosing to focus on prices and feature…
Social Commerce: The Next Great Growth Frontier
Today, we are going to talk about social commerce. Specifically, we will look at: What social commerce is (and why it is important) The history of social commerce Why social commerce is …
The Power Of Goodwill: Why You Need To Invest In Your Brand In 2020
They say the best defense is a good offense. But in today’s business world, we are not sure that is entirely accurate. Instead, we would say: The best defense is a good brand. That is why, tod…
Brand Authority: The Definitive Guide [2020]
Brand authority is a powerful tool. When you effectively establish it, you can build a brand that is: Seen as an industry leader Trusted by customers Envied by competitors Worth payin…
The Rise Of Direct-To-Consumer Brands
Your customers are looking for connection. They want to: Buy from brands who get them Feel their purchase is appreciated Support causes Have positive experiences Feel recognized Di…