User-Generated Content: The Definitive Guide [2021]
User-generated content (UGC) is a powerful weapon that every brand needs to embrace. Why? Well, for starters, a whopping 90% of consumers say user-generated content influences their buying deci…
Brand Success
Augmented Reality: 8 Ways Your Brand Can Take Advantage of AR Right Now
If you’ve played around with TikTok or Instagram filters, you’ve encountered augmented reality (AR). Immersive technology has been around for a while now, but advancements are making it easier for bra…
Marketing Automation: The Definitive Guide [2021]
The global marketing automation market size is expected to reach 25.1 billion USD by the end of 2023. Given the growth in digital marketing, it’s no surprise that technologies designed to automate rep…
Digital Clothing: All You Need to Know About the Future of Fashion Brands
Digital clothing is the latest fashion. Except it’s pixels, not textiles. It’s not your stereotypical concept of catwalks, photographers, studios, and sample sizes. Instead, it flips fashion on its…
Social Media Consulting: How to Build a Successful Agency or Freelancing Service
The pandemic is accelerating digital transformation for businesses, both large and small, with more brands and organizations shifting to ecommerce and social media, as well as marketing collaboration,…
Facebook Marketing: The Definitive Guide [2021]
Facebook is the largest social network in the world, offers an unparalleled advertising solution, belongs to a growing ecosystem – including Messenger, Instagram, and WhatsApp – and is continually add…
Social Tokens: A Potential Growth Opportunity For Your Brand
Everyone has probably heard about bitcoin and blockchain, but an emerging related technology is social tokens, which come with new opportunities for brands and creators. Social tokens — digital ass…
Virtual Restaurants: Why Your Brand Should Care (Even If You Are Not In The Hospitality Industry)
Virtual restaurants are not only a new business model changing the way traditional restaurants operate – or a lifeline for the hospitality industry during the pandemic – they also represent a new bran…
Community Management: How to Build the Right Audience for Your Brand
Community management is often mentioned as an after-thought to social media marketing. But, in reality, it’s just as, if not more, important. Successful brands know this, and use community manageme…
Instagram Marketing: The Definitive Guide [2021]
Right now, Instagram is the go-to platform that appeals to (almost) everyone: It’s one of the largest social networks in the world. It’s growing all the time with more users and shiny new feat…