Community management is often mentioned as an after-thought to social media marketing. But, in reality, it’s just as, if not more, important. Successful brands know this, and use community manageme…
Right now, Instagram is the go-to platform that appeals to (almost) everyone: It’s one of the largest social networks in the world. It’s growing all the time with more users and shiny new feat…
Video marketing is taking the stage front and center. Everywhere you look, the latest figures show an upwards trend in online video consumption. A recent survey revealed that 27.2% of online vie…
Compassionate marketing is not about looking nice on the surface just because it’s the expected norm. Neither is it about being opportunistic nor jumping on the bandwagon in times of crisis. It inv…
You know the scene, right? A blogger sits staring at their screen, hoping and praying for inspiration. But it doesn’t happen. There’s nothing there. Just a blinking cursor at the top of an empty pa…
With the abundance of communication apps and mobile messengers hitting the market, it‘s easy to forget plain old email marketing. But instead of declining, email keeps on growing year on year. L…
Social media marketing can be a tough nut to crack, but there’s one thing that successful brands use, and that’s a social media plan. Building a strong brand is a long-term process, and a social me…
Now that 2021 is here, we thought it would be a great time to share with you eight of the top 2021 marketing trends we have identified internally: Brand Benevolence Remote Collaboration Maturi…
Anyone can use a hashtag or two in their social media posts. But if you want to maximize their potential, you’ll need to use some proven hashtag marketing strategies. Used correctly, hashtags can g…
Most brands will face a PR crisis at one time or another. Whether it’s a negative review or an executive scandal, bad news travels fast, especially on social media. One thing’s for sure: burying yo…