Increasing brand awareness is a top priority for marketers: Nine out of 10 B2B marketers claim building brand awareness is their top goal. But how exactly do you ensure your audience remembers your …
Looking to get started with LinkedIn marketing? LinkedIn is the leading professional social network on the planet, and is ranked as the #1 platform for B2B lead generation, making it a marketing go…
Serialized content isn’t a new concept. You only have to go back to the nineteenth century to witness the enormous popularity of serials written by Charles Dickens, including The Pickwick Papers in…
New brands are appearing on the market every day. While some bring fresh new products, many are hoping to usurp the reigning market leader by introducing competitive products with better features, …
If digital natives have taught us one thing, it’s that they love brands but hate advertising. As such, building a brand that resonates with your audience that sticks with you for the long haul is a…
In times of crisis, there are two schools of thought. On the one hand, some think you should pause all marketing efforts to preserve cash. On the other hand, some think you should increase marke…
Studies show that increasing customer retention rates by 5% increases profits by 25% to 95%. And it costs 5 to 25 times less. Whether it’s in times of crisis, when it may be harder to acquire ne…
When governments around the world issued stay-at-home orders and implemented lockdown measures, many small businesses were forced to shut their doors and cut off their primary source of revenue. Tr…
TikTok was one of the fastest-growing apps of 2019. The social video platform generated more than 738 million downloads, an increase of 13% on the previous year, finishing just behind WhatsApp. …
It’s not a case of “if” but ”when” the economy will bounce back. Although it may not feel like it, each day that passes gets us closer to a return to better days when the economy kicks back into gear.…