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  1. Home
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Brand Success

Brand Awareness 20 Strategies To Make Your Brand Memorable
Brand Success
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Brand Awareness: 20 Strategies To Make Your Brand Memorable

Increasing brand awareness is a top priority for marketers: Nine out of 10 B2B marketers claim building brand awareness is their top goal. But how exactly do you ensure your audience remembers your …

linkeding marketing definitive guide
Brand Success
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  • The Loomly Team

LinkedIn Marketing: The Definitive Guide [2020]

Looking to get started with LinkedIn marketing? LinkedIn is the leading professional social network on the planet, and is ranked as the #1 platform for B2B lead generation, making it a marketing go…

Serialized Content How to Take Advantage of Serialization to Grow Your Brand
Brand Success
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  • The Loomly Team

Serialized Content: How to Take Advantage of Serialization to Grow Your Brand

Serialized content isn’t a new concept. You only have to go back to the nineteenth century to witness the enormous popularity of serials written by Charles Dickens, including The Pickwick Papers in…

defensive marketing how to protect your brand and market position
Brand Success
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  • The Loomly Team

Defensive Marketing: How to Protect Your Brand and Market Position

New brands are appearing on the market every day. While some bring fresh new products, many are hoping to usurp the reigning market leader by introducing competitive products with better features, …

brand relevance how to emotionally engage your audience
Brand Success
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  • The Loomly Team

Brand Relevance: How to Emotionally Engage Your Audience

If digital natives have taught us one thing, it’s that they love brands but hate advertising. As such, building a brand that resonates with your audience that sticks with you for the long haul is a…

digital marketing on a budget 20 frugal strategies to maximize roi
Brand Success
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  • The Loomly Team

Digital Marketing on a Budget: 20 Frugal Strategies to Maximize ROI

In times of crisis, there are two schools of thought. On the one hand, some think you should pause all marketing efforts to preserve cash. On the other hand, some think you should increase marke…

customer retention strategies that work
Brand Success
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  • The Loomly Team

10 Customer Retention Strategies That Work

Studies show that increasing customer retention rates by 5% increases profits by 25% to 95%. And it costs 5 to 25 times less. Whether it’s in times of crisis, when it may be harder to acquire ne…

pivot during covid-19
Brand Success
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  • The Loomly Team

How to Pivot During COVID-19: 16 Ideas to Switch from Brick and Mortar to Digital

When governments around the world issued stay-at-home orders and implemented lockdown measures, many small businesses were forced to shut their doors and cut off their primary source of revenue. Tr…

tiktok marketing definitive guide
Brand Success
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  • The Loomly Team

TikTok Marketing: The Definitive Guide [2020]

TikTok was one of the fastest-growing apps of 2019. The social video platform generated more than 738 million downloads, an increase of 13% on the previous year, finishing just behind WhatsApp. …

key marketing projects
Brand Success
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  • The Loomly Team

14 Key Marketing Projects To Handle Now (So You’re Ready When Demand Bounces Back)

It’s not a case of “if” but ”when” the economy will bounce back. Although it may not feel like it, each day that passes gets us closer to a return to better days when the economy kicks back into gear.…

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