Make no mistake about it: 2019 is going to be a big year for social media. Thanks to fake news, government investigations, growing demand for influencers and the ability to access improved analy…

Social media mistakes are bound to happen. (We are only human!) But there is a big difference between the occasional typo and the kind of social media mistake which can stop your campaign dead in i…

Congrats, you have a new website! Now, people will flock to it out of thin air and buy from you, right? If you build it, they will come; that’s how the old saying goes. But as marketing author, Seth …

You’ll probably agree with us when we say: There are too many social media books to choose from! A quick scroll through Amazon gives you hundreds of options, all of which promise to transform your b…

In the past few years, we've seen the rise of many new trends and forms of marketing: digital marketing, social media marketing, relationship marketing, trust marketing, influencer marketing... when w…

Updated October 21, 2019 When we spend all year building an online community, sometimes it's great to get out there and meet our peers in real life and social media conferences are the perfect oppo…

In today’s competitive landscape, social media visuals have emerged as the key to brands being able to effectively communicate their stories to a digitally distracted audience. That makes sense, as p…