What is Broad Match?

Broad match definition: broad match is a keyword option offered by PPC advertising platforms; it is the default option in Google Adwords.

Broad match enables pay-per-click (PPC) adverts to target relevant variations of a keyword, such as:

• Synonyms
• Possible misspellings
• Singular forms
• Plural forms
• Related searches

This can increase the potential audience a PPC advert can reach.

For example:

• Target keyword: Wireless headphones
• Broad match keywords:
  • Travel headphones
  • Best wireless headphones
  • Headphones with Bluetooth
  • AirPods alternative
  • Wireless headfones
  • Wireless headphone

Broad match is useful when looking for new keywords to target, or if a brand has limited time to invest in building keyword lists.

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Popularity of the term Broad Match

Concept related to Broad Match

• PPC
• Exact match keyword

Additional resources about Broad Match

• AdWords Keyword Match Types: Explained by Ex-Googlers
• Broad Match Keywords: Everything You Need to Know
• Phrase Match vs Broad Match – Difference Between These Keyword Match Types