Call to action definition: call to action refers to a statement used to prompt a user to perform a specific action.

Call to actions are typically consist of two to five “command” words.

For example:

• Join now
• Click here
• Book your trip
• Get your copy

They are typically found at the end of a piece of marketing (or sales) content and written above or on clickable buttons in large fonts.

Call to actions are considered essential if a brand wants to increase conversions or engagement.

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Popularity of the term Call to Action

Concept related to Call to Action

• Copywriter
• Conversion rate optimization
• Direct marketing

Additional resources about Call to Action

• 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs
• Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
• What is a Call To Action and How Do I Make One?