Call to action definition: call to action refers to a statement used to prompt a user to perform a specific action.
Call to actions are typically consist of two to five “command” words.
- Join now
- Click here
- Book your trip
- Get your copy
They are typically found at the end of a piece of marketing (or sales) content and written above or on clickable buttons in large fonts.
Call to actions are considered essential if a brand wants to increase conversions or engagement.
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Additional resources about Call to Action
- 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs
- Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
- What is a Call To Action and How Do I Make One?