What is Channel Effectiveness?
Channel effectiveness definition: channel effectiveness is the measure of the results a content distribution channel delivers.
Channel effectiveness is typically calculated in terms of reach or conversions as they relate to cost.
Channel effectiveness is subjective and dependent on a number of factors, such as:
- Marketing goals
- Marketing budget
- Target audience
- Content type
Brands often define a channel’s effectiveness based on its ability to reach the target customer with a positive return on investment (ROI).
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Additional resources about Channel Effectiveness
- Which Marketing Channels are Worth Focusing On
- Sales and channel effectiveness: How leaders get the most out of their salesforce
- Measuring The Effectiveness of Online Marketing Channels