Channel Effectiveness Definition

channel effectiveness definition

What is Channel Effectiveness?

Channel effectiveness definition: channel effectiveness is the measure of the results a content distribution channel delivers.

Channel effectiveness is typically calculated in terms of reach or conversions as they relate to cost.

Channel effectiveness is subjective and dependent on a number of factors, such as:

Brands often define a channel’s effectiveness based on its ability to reach the target customer with a positive return on investment (ROI).


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