Channel Efficiency Definition

The Loomly Team

What is Channel Efficiency?

Channel efficiency definition: channel efficiency is the measure of a content distribution channel’s ability to reach the target audience based on the cost of use.

The cost factor of channel efficiency is calculated on a number of business-specific factors, such as:

  • Marketing budget
  • Advertising budget
  • Personnel costs
  • Time invested
  • Content creation costs

The overall spend is then gauged against how well a channel connects with – and ultimately converts – the target audience.

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