What is Channel Efficiency?
Channel efficiency definition: channel efficiency is the measure of a content distribution channel’s ability to reach the target audience based on the cost of use.
The cost factor of channel efficiency is calculated on a number of business-specific factors, such as:
- Marketing budget
- Advertising budget
- Personnel costs
- Time invested
- Content creation costs
The overall spend is then gauged against how well a channel connects with – and ultimately converts – the target audience.
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Additional resources about Channel Efficiency
- What are some ways to make a distribution channel more efficient?
- What is the difference between efficiency and effectiveness marketing measures?