What is a CMO?
CMO definition: CMO is short for Chief Marketing Officer; they are the person within an organization responsible for marketing efforts and communications.
They are the head of the marketing department and will have multiple team leaders or line managers reporting to them. The CMO usually reports to the CEO directly.
The CMO will often have duties that involve overseeing (or working closely on):
- Advertising campaigns
- Brand management
- Brand messaging
- Public relations
- Market research
- Product pricing
These tasks and responsibilities can vary from organization to organization.
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Additional resources about CMO
- Chief Marketing Officer Is The Most Dangerous Title Around
- The 5 roles of the CMO
- Do You Have What It Takes To Be a CMO? Here Are The 26 Traits Of An Awesome CMO