CMO Definition

cmo definition

What is a CMO?

CMO definition: CMO is short for Chief Marketing Officer; they are the person within an organization responsible for marketing efforts and communications.

They are the head of the marketing department and will have multiple team leaders or line managers reporting to them. The CMO usually reports to the CEO directly.

The CMO will often have duties that involve overseeing (or working closely on):

  • Advertising campaigns
  • Brand management
  • Brand messaging
  • Public relations
  • Market research
  • Product pricing

These tasks and responsibilities can vary from organization to organization.


Popularity of the term CMO


Concept related to CMO


Additional resources about CMO


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.