What is Collaboration Marketing?
Collaboration marketing definition: collaboration marketing is the process of bringing together multiple team members, teams, or brands to achieve a marketing goal.
Collaboration marketing requires each party to use internal resources, such as:
- Ideas
- Tools
- Networks
- Distribution channels
To create a marketing campaign that would not have been possible without collaboration.
Collaboration marketing is usually used to:
- Increase brand awareness
- Strengthen brand messaging
This is done by partnering with brands who are peers in their industry and reflect their brand values or target audience.
For example:
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Popularity of the term Collaboration Marketing
Concept related to Collaboration Marketing
Additional resources about Collaboration Marketing
- 5 Tactics to Boost Collaborative Marketing Success
- How to set up a successful marketing collaboration
- How brands can benefit from collaboration marketing
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