What is Collaboration Marketing?

Collaboration marketing definition: collaboration marketing is the process of bringing together multiple team members, teams, or brands to achieve a marketing goal.

Collaboration marketing requires each party to use internal resources, such as:

• Ideas
• Tools
• Networks
• Distribution channels

To create a marketing campaign that would not have been possible without collaboration.

Collaboration marketing is usually used to:

• Increase brand awareness
• Strengthen brand messaging

This is done by partnering with brands who are peers in their industry and reflect their brand values or target audience.

For example:

• Red Bull and GoPro
• Volvo and LEGOLAND
• Uber and Spotify

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Popularity of the term Collaboration Marketing

Concept related to Collaboration Marketing

• Brand awareness
• Brand integrity
• Share of voice

Additional resources about Collaboration Marketing

• 5 Tactics to Boost Collaborative Marketing Success
• How to set up a successful marketing collaboration
• How brands can benefit from collaboration marketing