Collaboration Marketing Definition

The Loomly Team

What is Collaboration Marketing?

Collaboration marketing definition: collaboration marketing is the process of bringing together multiple team members, teams, or brands to achieve a marketing goal.

Collaboration marketing requires each party to use internal resources, such as:

  • Ideas
  • Tools
  • Networks
  • Distribution channels

To create a marketing campaign that would not have been possible without collaboration.

Collaboration marketing is usually used to:

  • Increase brand awareness
  • Strengthen brand messaging

This is done by partnering with brands who are peers in their industry and reflect their brand values or target audience.

For example:


Managing social media content has never been easier

All your accounts. One easy-to-use platform.

Start your free 15-day trial

No credit card required.

Popularity of the term Collaboration Marketing


Concept related to Collaboration Marketing


Additional resources about Collaboration Marketing


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.