What is Community Management?
Community management definition: community management refers to the practice of monitoring, engaging and publishing content for a brand’s audience.
A brand’s community may be spread across multiple platforms, such as:
- Social media
- Forums
- Blogs
- YouTube
- Quora
Brands need to take different – and sometimes unique – actions on each of these platforms, such as:
- Customer service
- Handling product queries
- Joining relevant discussions
- Monitoring brand mentions
Community management encompasses many facets of marketing and often requires a nominated person or a cross-functional collaboration to effectively implement.
Popularity of the term Community Management
Concept related to Community Management
Additional resources about Community Management
- Why Community Management Matters For Your Business (And How to Do It Right)
- 3 Tips for Managing a Social Media Community
- What You Must Know About Community Management
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.