Community Management Definition

Austin Shong

What is Community Management?

Community management definition: community management refers to the practice of monitoring, engaging and publishing content for a brand’s audience.

A brand’s community may be spread across multiple platforms, such as:

Brands need to take different – and sometimes unique – actions on each of these platforms, such as:

  • Customer service
  • Handling product queries
  • Joining relevant discussions
  • Monitoring brand mentions

Community management encompasses many facets of marketing and often requires a nominated person or a cross-functional collaboration to effectively implement.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Community Management


Concept related to Community Management


Additional resources about Community Management


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.