Community Management Definition

community management definition

What is Community Management?

Community management definition: community management refers to the practice of monitoring, engaging and publishing content for a brand’s audience.

A brand’s community may be spread across multiple platforms, such as:

Brands need to take different – and sometimes unique – actions on each of these platforms, such as:

  • Customer service
  • Handling product queries
  • Joining relevant discussions
  • Monitoring brand mentions

Community management encompasses many facets of marketing and often requires a nominated person or a cross-functional collaboration to effectively implement.


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