What is Competitive Analysis?
Competitive analysis definition: competitive analysis is the evaluation of a competitor’s strengths and weaknesses to help uncover a brand’s competitive advantage.
When performing a marketing competitive analysis brands will often look at a competitor’s strategies, including:
- Pricing
- Products
- Brand messaging
- Brand identity
- Content marketing
- Social media updates
- Search engine rankings
To uncover areas they can leverage and use to inform their own strategies and the competitive advantage they should hone in on.
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Concept related to Competitive Analysis
Additional resources about Competitive Analysis
- How to Do a Competitive Analysis in 5 Easy Steps (+ Competitive Analysis Definition)
- How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
- How to Conduct and Prepare a Competitive Analysis
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