What is Competitive Analysis?
Competitive analysis definition: competitive analysis is the evaluation of a competitor’s strengths and weaknesses to help uncover a brand’s competitive advantage.
When performing a marketing competitive analysis brands will often look at a competitor’s strategies, including:
- Brand messaging
- Brand identity
- Content marketing
- Social media updates
- Search engine rankings
To uncover areas they can leverage and use to inform their own strategies and the competitive advantage they should hone in on.
Popularity of the term Competitive Analysis
Concept related to Competitive Analysis
Additional resources about Competitive Analysis
- How to Do a Competitive Analysis in 5 Easy Steps (+ Competitive Analysis Definition)
- How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
- How to Conduct and Prepare a Competitive Analysis