Competitive Intelligence Definition

competitive intelligence definition

What is Competitive Intelligence?

Competitive intelligence definition: competitive intelligence is the act of gathering information about competitors, or the current market situation, to inform decision making.

Actionable competitive intelligence can be gathered through:

  • Competitor analysis
  • First-hand experiences
  • Third-party publications

And used to inform future business and marketing plans and increase a brand’s competitive advantage.

Competitive intelligence is subjective and depends on the person – or department – conducting the analysis.

For example:

  • Marketers may want to uncover their ad targeting strategy
  • Sales reps may want to understand how they approach lead generation
  • Customer service reps may want to see what automated systems they use

Competitive intelligence must be performed ethically and legally, and not infringe on the illegal practice of corporate espionage.


Popularity of the term Competitive Intelligence


Concept related to Competitive Intelligence


Additional resources about Competitive Intelligence


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.