What is Content Curation?

Content curation definition: content curation is the process of finding, collecting and using relevant third-party content in a brand’s marketing strategy.

Content curation is a great way to generate discussion, promote ideas, and collaborate with other relevant brands and publications.

For example:

Social media managers often create updates using relevant:

• Industry blogs
• YouTube videos
• Podcast episodes
• Industry reports
• Statistics
• Infographics

There are many publications who have built their entire following based on content curation, like Social Media Today.

Popularity of the term Content Curation

Concept related to Content Curation

• Content marketing
• Content discovery
• Social media manager
• Curated content

Additional resources about Content Curation

• The 3 Most Effective (And Overlooked) Content Curation Strategies
• Content Curation: Is It (Still) A Worthwhile Strategy
• Content Curation Tools: The Ultimate List