Content Curation Definition
What is Content Curation?
Content curation definition: content curation is the process of finding, collecting and using relevant third-party content in a brand’s marketing strategy.
Content curation is a great way to generate discussion, promote ideas, and collaborate with other relevant brands and publications.
For example:
Social media managers often create updates using relevant:
- Industry blogs
- YouTube videos
- Podcast episodes
- Industry reports
- Statistics
- Infographics
There are many publications who have built their entire following based on content curation, like Social Media Today.
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Popularity of the term Content Curation
Concept related to Content Curation
Additional resources about Content Curation
- The 3 Most Effective (And Overlooked) Content Curation Strategies
- Content Curation: Is It (Still) A Worthwhile Strategy
- Content Curation Tools: The Ultimate List
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