Content Curation Definition

content curation definition

What is Content Curation?

Content curation definition: content curation is the process of finding, collecting and using relevant third-party content in a brand’s marketing strategy.

Content curation is a great way to generate discussion, promote ideas, and collaborate with other relevant brands and publications.

For example:

Social media managers often create updates using relevant:

  • Industry blogs
  • YouTube videos
  • Podcast episodes
  • Industry reports
  • Statistics
  • Infographics

There are many publications who have built their entire following based on content curation, like Social Media Today.


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