Content Definition

content definition

What is Content?

Content definition: content is a word used to define everything created, shared and included within modern media or marketing materials.

Content is an essential part of online marketing, especially as it related to inbound marketing and pull marketing, and is the basis of content marketing.

Content can consist of:

  • Written
  • Visual
  • Video
  • Audio

This can be presented on its own, or as any number of possible combinations and forms.

Content can be used to educate, entertain, and engage target audiences. It is also essential in lead nurturing and promoting a brand message.


Popularity of the term Content


Concept related to Content


Additional resources about Content


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.