Content Definition

The Loomly Team

What is Content?

Content definition: content is a word used to define everything created, shared and included within modern media or marketing materials.

Content is an essential part of online marketing, especially as it related to inbound marketing and pull marketing, and is the basis of content marketing.

Content can consist of:

  • Written
  • Visual
  • Video
  • Audio

This can be presented on its own, or as any number of possible combinations and forms.

Content can be used to educate, entertain, and engage target audiences. It is also essential in lead nurturing and promoting a brand message.

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