Content Discovery Definition

content discovery definition

What is Content Discovery?

Content discovery definition: content discovery is a brand’s research, analysis, and identification of the types of content their audience would benefit from.

Content discovery’s aim is to help generate content ideas that either:

  • Entertain
  • Engage
  • Inform

These ideas can be generated from a number of different sources including:

  • Analytics data
  • Buyer personas
  • Brand intelligence
  • Customer feedback
  • Competitor analysis
  • Current trends
  • News stories

Content discovery is unique to each audience, organization, and industry and should be conducted using the resources and data available.


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