What is Content Discovery?
Content discovery definition: content discovery is a brand’s research, analysis, and identification of the types of content their audience would benefit from.
Content discovery’s aim is to help generate content ideas that either:
- Entertain
- Engage
- Inform
These ideas can be generated from a number of different sources including:
- Analytics data
- Buyer personas
- Brand intelligence
- Customer feedback
- Competitor analysis
- Current trends
- News stories
Content discovery is unique to each audience, organization, and industry and should be conducted using the resources and data available.
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Concept related to Content Discovery
Additional resources about Content Discovery
- The New Disruptors in Content Marketing: Discovery Platforms
- Why Content Discovery Platforms are a Smart Native Advertising Tactic
- What Is Content Discovery And Why Is It Important?
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