What is Content Discovery?

Content discovery definition: content discovery is a brand’s research, analysis, and identification of the types of content their audience would benefit from.

Content discovery’s aim is to help generate content ideas that either:

• Entertain
• Engage
• Inform

These ideas can be generated from a number of different sources including:

• Analytics data
• Buyer personas
• Brand intelligence
• Customer feedback
• Competitor analysis
• Current trends
• News stories

Content discovery is unique to each audience, organization, and industry and should be conducted using the resources and data available.

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Popularity of the term Content Discovery

Concept related to Content Discovery

• Content marketing
• Content curation
• Social listening

Additional resources about Content Discovery

• The New Disruptors in Content Marketing: Discovery Platforms
• Why Content Discovery Platforms are a Smart Native Advertising Tactic
• What Is Content Discovery And Why Is It Important?