What is Content Distribution?

Content distribution definition: content distribution is the process of sharing and promoting a brand’s content through various media channels.

Content distribution can be done across three distinct categories:

1. Owned channels: that belong to your brand
2. Earned channels: that belong to a third-party
3. Paid channels: that incur a specific cost

There are also overlaps between each of these categories.

Some examples of content distribution would be:

• Owned: sharing a post on your LinkedIn page
• Earned: a retweet from a popular media outlet
• Paid: a Facebook boosted post

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Popularity of the term Content Distribution

Concept related to Content Distribution

• Advertising campaign
• Content marketing
• Content strategy

Additional resources about Content Distribution

• Road Map to Success: Content Distribution Essentials That Win Eyeballs
• How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing
• Content Distribution Plan: What It Is, Why It Matters & How To Use It