Content Marketing Definition

The Loomly Team

What is Content Marketing?

Content marketing definition: content marketing is the process of creating and sharing content to engage, inform, entertain or grow a brand’s following.

Content marketing is a type of inbound marketing

It typically does not aim to directly promote a brand’s product or services. Instead, content marketing tries to engage, entertain, and inform.

It also has the ability to:

Content marketing strategies rely on a diverse, but targeted, range of content mediums to connect with an audience. These include the following:

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