What is Content Marketing?
Content marketing definition: content marketing is the process of creating and sharing content to engage, inform, entertain or grow a brand’s following.
Content marketing is a type of inbound marketing
It typically does not aim to directly promote a brand’s product or services. Instead, content marketing tries to engage, entertain, and inform.
It also has the ability to:
- Build trust
- Drive traffic
- Generate leads
- Nurture leads
Content marketing strategies rely on a diverse, but targeted, range of content mediums to connect with an audience. These include the following:
- Videos
- Podcasts
- Webinars
- Blog posts
- Infographics
- Memes and GIFs
- Social media updates
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Popularity of the term Content Marketing
Concept related to Content Marketing
Additional resources about Content Marketing
- How to Explain Content Marketing to Anyone
- What is Content Marketing (& Why is it So Important)?
- The Ultimate Guide to Content Marketing
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