Content Marketing Definition

content marketing definition

What is Content Marketing?

Content marketing definition: content marketing is the process of creating and sharing content to engage, inform, entertain or grow a brand’s following.

Content marketing is a type of inbound marketing

It typically does not aim to directly promote a brand’s product or services. Instead, content marketing tries to engage, entertain, and inform.

It also has the ability to:

  • Build trust
  • Drive traffic
  • Generate leads
  • Nurture leads

Content marketing strategies rely on a diverse, but targeted, range of content mediums to connect with an audience. These include the following:

  • Videos
  • Podcasts
  • Webinars
  • Blog posts
  • Infographics
  • Memes and GIFs
  • Social media updates

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