Content Optimization Definition

content optimization definition

Content optimization definition: content optimization is the process of editing and formatting content to ensure it can optimally be distributed to, and consumed by, the target audience.

Content optimization revolves around three concepts:

  1. Consuming: can the audience effectively view the content?
  2. Finding: can the audience effectively find the content?
  3. Sharing: can the audience effective share the content?

The level of content optimization needed will vary depending on the piece of content and its intended use – videos vs. blog posts, for example.

However, there are content optimization elements that assist with all three, such as utilizing:

  • Relevant keywords
  • Relevant tags
  • Error-free HTML code
  • Mobile-friendly designs
  • SEO best practices

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