Content Strategy Definition

content strategy definition

What is Content Strategy?

Content strategy definition: Content strategy – also known as content marketing strategy – is the process of using assets to entertain, inform or educate members of the target audience.

A brand’s content strategy is built around a well-thought-out and consistently executed plan.

It aims to detail the:

  • Ideation
  • Creation
  • Publishing
  • Distribution
  • Review

Of each piece of content as it relates to a brand’s goal.

These goals usually focus on – but are not limited to – the following:

  • Audience growth
  • Brand awareness
  • Brand messaging
  • Lead generation

Brands of all sizes should have a content strategy in place to help guide their marketing decisions. Even just the addition of an editorial calendar can make a huge difference.


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