What is Content Strategy?
Content strategy definition: Content strategy – also known as content marketing strategy – is the process of using assets to entertain, inform or educate members of the target audience.
A brand’s content strategy is built around a well-thought-out and consistently executed plan.
It aims to detail the:
- Ideation
- Creation
- Publishing
- Distribution
- Review
Of each piece of content as it relates to a brand’s goal.
These goals usually focus on – but are not limited to – the following:
- Audience growth
- Brand awareness
- Brand messaging
- Lead generation
Brands of all sizes should have a content strategy in place to help guide their marketing decisions. Even just the addition of an editorial calendar can make a huge difference.
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Additional resources about Content Strategy
- Developing a Content Marketing Strategy
- What is Content Strategy?
- 10 Definitions of Content Strategy
